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ITM Sri Lanka
Transcript of ITM Sri Lanka
Approximate size of 65 610 km sq
GDP of $118 billion (2011) WHERE? HISTORY British Colonized Ceylon from 1815 - 1948
Induced Ethnic Rivalry - Tamils vs. Sinhalese
Race and Religion
Imbalance of economic distribution Independence in 1948
Tamils were discriminated and oppressed COLONIZATION CIVIL WAR Liberation Tamil Tigers of Eelam (LTTE) vs. Government
(1983 - 2009) Effects of Tourism in Sri Lanka END OF WAR (2009) 1. AVAILABILITY OF DEMAND - Safe environment
- "Best Trips 2012", National Geographic Travel
- Unexplored destination
“Sri Lanka has an enormous potential particularly in the tourism sector because it is a virgin market.”
Dr. Nalaka Godahewa,
Chairman of Sri Lanka Tourism 2. GOVERNMENT SUPPORT Local Financial & Legislative Support:
- Board of Investments (BOI) offers 5 year tax holiday
- Minimum investment of US$ 500 000
- Visa upon arrival for 30 days
- National Development Bank (NBD) approved Rs. 1.89 Billion worth of projects
- Impose minimim rates in hotels Infrastructure Development:
Mattala Rajapaksa International Airport Promotional Efforts:
Visit Sri Lanka 2011 Mega Tourism Road Show ECONOMY Inflation Rate Food Prices Costs of living increases
Citizens demand for increase in salary External Debt Government obtain loans from foreign countries
Significant amount used to develop the tourism sector
Government has taken $2.6 Billion loan from International Monetary Fund in 2009
Future loan ofUS$ 1 billion loan from National Savings Banks ENVIRONMENTAL ISSUES TOURISM DEVELOPMENT Increase in construction activities
Unsustainable land use, eg. beach erosion TOURIST ACTIVITIES Tourist behavior alters or distrupts the natural ecosystem Marine Activities Opening of new seaplane port (2012) Wildlife Viewing Yala National Park "Tourism has become one of the major players in international commerce, and represents at the same time one of the main income sources for many developing countries."
World Tourism Organization, UNWTO INCOME GENERATOR MULTIPLIER EFFECT "Sri Lanka's tourism industry has become a key economic driver,"
Sri Lanka Tourism Development Authority Chairman FOREIGN INVESTMENT One Stop Unit - Unit for National Investment in Tourism
Facilitates and centralizes tourism development Sun City Resort, Sri Lanka $800 Million tourism project in a 200 acre private property
Invested by Sun International Ltd, South Africa
Among the largest investment in tourism sector JOB OPPORTUNITY Provides direct employment
Job opportunities continue to rise in tourism sector
Government target of 2.5 million tourists and room capacity of 45,000 by 2016 EDUCATION English Language is widely spoken
Among the highest rate literacy in Asia SUMMARY