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Globalization of American Fast Food
Transcript of Globalization of American Fast Food
The worldwide expansion of McDonald’s has become a symbol of globalization. Some menu items, such as the Big Mac, are the same all over the world. Other menu items are specific to that region. McDonalds in Japan features a green-tea flavored milkshake. At McDonald’s in Uruguay, a “McHuevo” is a burger topped with a fried egg. McDonald's has more than 31,000 restaurants in 118 countries. Globalization has brought McDonald's to billions of consumers worldwide. What's next? Before the introduction of McDonald’s overseas “fast food was almost unknown. McDonald’s was the first company to try to export America’s love of fast food and changes in eating habits of other nations.” Catherine Schnaubelt (u.d.) in her study, has found that “McDonald’s has over 1.5 million franchises in the United States and about half of the total franchises are outside the U.S. in over 120 countries……Amidst all the fame and fortune of McDonald’s, there are concerns about how the spread of standardization of the franchise is affecting culture, attitudes and the environment.” (p.49). http://rw303.wetpaint.com/page/McDonald's,+globalization+and+culture. The globalization of McDonald’s has raised many debates on both sides of the issue. The pro- globalization belief is that it enhances culture rather than adulterate. Radley Balko (2003), states that “In most communities, in fact, the McDonald’s has conformed to the local culture not the other way around. The McDonald’s corporation notes that most of its overseas franchises are locally owned, and thus make efforts to buy from local communities. McDonald’s also alters its regional menus to conform to local taste.” (para. 12). The Debate The anti-globalization belief is that there has been a loss of traditional values with the introduction of non traditional food into the culture of foreign countries. The content of the McDonald’s diet has long been an issue of contention with nutritionist. In his book Fast Food Nation, Eric Schlosser (2002), states that “By eating like Americans people all over the world are beginning to look more like Americans, at least in one respect. The United States has one of the highest obesity rate of any industrialized nation in the world.” (p. 240). “The Golden Arches” have become synonymous with not just fast food but also American culture in foreign countries. McDonald's Bacon Potato Pie Where: Japan
What is it: Mashed potatoes, chunks of bacon, deep fried in the familiar apple pie shell.
Read more: http://www.businessinsider.com/mcdonalds-meals-around-the-world-2011-6?op=1#ixzz2JxOYsIr3 http://userwww.service.emory.edu/~eakharu/Positive%20Effects%20of%20McDonalds.htm "A new McDonald's restaurant is built somewhere in the world every three hours."
Burger Queen: Elizabeth II has her own McDonald's restaurant http://finance.yahoo.com/news/17-facts-about-mcdonald-s-that-will-blow-your-mind-210043704.html