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Our "Big Idea" Presentation

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by

Boma Omuso

on 31 March 2014

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Transcript of Our "Big Idea" Presentation

The
Dream Team

design by Dóri Sirály for Prezi
Introduction
PESTEL Analysis
Obesity problem
Excess sugar in food and drinks
BRAINSTORMING
RULES
CASTLE
P
olitical
Food franchises dominating the franchise industry
E
conomic
Increasing amount of graduates without jobs
The future of fashion is going to be online
S
ocial
Decline of Facebook, rise of alternatives
The "Internet of Things"
T
echnology
Deficiency of Vitamin D pandemic
Decreasing bee population
E
nvironmental
Government immigration legislation changes
Ebay sellers tax evasion
L
egal
There are no
dumb ideas
Don't criticize
other people's ideas
Build
on other people's ideas
Quantity
over quality
BRAINSTORMING
PROCESS
Prepare
the group

Present
the Problem

Guide
the Discussion

Generate ideas
for each problem

Select
the most appropriate ideas
48
business ideas
Technique
to evaluate the large number of ideas
30 minutes time limit
Evaluated each idea based on
acceptability
,
practicality
and
originality

1
An online
ecommerce website
where fashion students can sell their projects
Our Strengths
Being able to
adapt
to new situations
Good team flow
Determination
Enthusiasm
Optimism
Our Weaknesses
Not being objective
enough in our decision making
Conclusion
Taking the idea forward
Development of idea
Marketing through
web promotion
,
internet marketing
,

social media
,
affiliation and partnerships
,
direct marketing
,

email marketing
and more.
Build community
Listen to customers and meet their needs

Value for Students:
Possibility of selling their projects and future work
Building portfolio
Building name
Easy access

Value for Clients:
Top fashion stuff
Affordable
Unique
Quality-Hand made
Flexibility according to customers needs




References
COLLEEN, D. (2012)
A Fashion Startup Goes Viral
. [Online] 2012. Available from: http://www.entrepreneur.com/video/220799. [Accessed: 26 January 2014]

DESIGN COUNCIL.
The future of fashion: ethical, sustainable
, online. [Online] Available from: http://www.designcouncil.org.uk. [Accessed: 27 January 2014]

FLEMING, A. (2014)
Food trends in 2014: from digital dinning to healthy junk food
. [Online] 6 January 2014. Available from http://www.theguardian.com. [Accessed: 25 January 2014]

KURATKO, D, F. (2009) Introduction to Entrepreneurship. Eight edition. South- Western Cengage Learning

PUBLIC HEALTH ENGLAND. (2013)
Trends in obesity prevalence.
[Online] Available from: http://www.noo.org.uk. [Accessed: 24 January 2014]

RICHARD,B. (2014) Richard Branson on
Growing Your Business by Building a Community
. [Online] 13 January 2014. Available from http://www.entrepreneur.com. [Accessed: 26 January 20014]

COSMOPOLITAN (2012)
ASOS give university students the chance to sell their fashion designs
. www.cosmopolitan.co.uk/campus/asos-helps-fashion-students-sell-clothes‎

http://www.businessinsider.com/
healthy-fast-food-chains
-2013-4

http://www.businessinnovationfactory.com/iss/stories/
meeting-the-demands-of-an-aging-population

http://www.cosmeticsdesign.com/Market-Trends/
Opportunity-knocks-for-natural-and-organic-halal-cosmetics

http://www.theguardian.com/lifeandstyle/2014/jan/06/
food-trends-2014-digital-dining-healthy-junk-food

http://www.huffingtonpost.co.uk/sian-breslin/
food-trends-for-2014_b_4452014.html

http://www.foodmanufacture.co.uk/Ingredients/
Top-10-food-and-beverage-trends-for-2014

PESTLE
to identify opportunities and threats

Brainstorm
to come up with solution (ideas) to the problem

CASTLE
technique to evaluate the large amount of ideas

Our
'bright idea'

Conclusion
Our Story
We are an
enterprising
group of people who want to take our business idea and implement it in the real world

Our business idea will be built around
engaging community
.



Our Values
Our Vision
To become the
number 1 retail website
for
unique and affordable fashion items
, designed and created by fashion students

Idea to grow and engage more students from other universities
and be recognized internationally
Our Team
Always look to satisfy the needs
of our customers
Build community by connecting people
Build loyal and trust among our customers
Attract customers and keep them coming back

Boma Omuso
"The Boss"
Marzena Reszka
"The creative one and Reflector"
Karolina Orlowski
"The Pretty One"
business ideas
11
VOTING
Time
Everyone with the
same amount of votes
as ideas

Can vote
Yes
and
No

Highest scoring two ideas combined
Fashion Trends
ASOS give university students the chance to sell their fashion designs

Fashion Students' Designs To Sell In Selfridges
Full transcript