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Commercials for Logos Ethos and Pathos

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Cameron Blockhus

on 4 December 2013

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Transcript of Commercials for Logos Ethos and Pathos

Commercials for Logos Ethos and Pathos
Cameron Blockhus & Victoria Williams
PlayStation 3 Commercial
GameFly Commercial
Logos:
GameFly uses Logos to persuade their audience by stating that they own owns over 8,000 titles you can play with no late fees as well as gain access to free PC downloads, in other words, it has thousands of selections for all types of gamers who play on any console; which they also get for a less expensive price than they would get at a retail store; which is very reasonable.
Ethos:
Blake Griffin is an American professional basketball player who is most likely idolized by others or at least well known and respected. By using Blake Griffin as a celebrity endorser, we are likely to trust GameFly and will rent games from them.
Pathos:
GameFly appeals to our emotions by using children who are in relateable, boring situations that need more excitement in order to be “amazing," it provokes childhood memories and the inner desire we all have to be accepted in a comedic approach. So maybe if we use GameFly, we will be “amazing.”
Speakers:
Blake Griffin, a professional basketball player.
Audience:
Video gamers
Claim:
Gamefly is cheaper than paying for a new game every time it comes out, and you can play for as long as you want and still pay a lower rate every month than its competitors.
Purpose:
To get the general public to use GameFly



PlayStation 4 Commercial
Logos:
Throughout the commercial, logos is shown because it has the two guys portraying characters in popular videogames from fighting in armor to racing in Aston Martins, this shows potential buyers the wide spectrum of video games that the PlayStation has to offer.
Ethos:
PlayStation is a very reputable gaming company, and in the commercial it shows many of the games that the PlayStation involves. The interaction between the two guys also shows the buyer that there are a plethora of games to play with friends.
Pathos:
This commercial evokes a humorous emotion through pathos, throughout the commercial as the two gamers sing “Perfect Day” while portraying different characters. The song is very catchy so it stays in the viewers head long after the commercial so they remember the product.
Speakers:
Two men singing “Perfect Day.”
Audience:
Video gamers
Claim:
The PS4 is being released for sale.
Purpose:
To sell the PS4 to consumers.

Allstate Commercial
Logos:
Allstate uses logos to appeal to their audience by saying that having bad insurance can lead to people paying for repairs and damages to their homes, if you get Allstate though, you won’t have to worry about paying for unexpected events, it is affordable insurance that will cover most accidents and your rate won’t go up if you file a claim, which is a logical and reasonable deal.
Ethos:
Allstate is a trusted insurance company and to show authority they have an expert contractor named Mike Holmes as well as Dennis Haysbert to represent the insurance company.
Pathos:
The commercial is humorous because it makes light of the worries that every homeowner has; whether or not their house will have damages, items stolen, or valuables lost in some way. In this commercial, the young couple is worried that their house will burn down. And their insurance won’t cover them, leaving them out on the streets.
Audience:
Home owners
Claim:
Allstate is affordable and your rates won’t go up when you make a claim.
Purpose:
To get people to switch to Allstate


Capital One Commercial
Logos:
Capital One is a logical choice because it has reasonable qualities such as no quarterly sign ups, as well as 1.5% unlimited cash back everywhere.
Ethos
:
Samuel Jackson is a famous actor who is known for his humorous outbursts, and since he is famous and representing Capital One we can see that he trusts this company and we are more likely to listen to what he says.
Pathos
:
It’s a funny commercial that reminds us why we idolized Samuel Jackson. In the commercial, he yells at the audience like he does in his movies, and appeals to our emotions through humor.
Speaker
:
The speaker is a Samuel Jackson, a famous male actor.
Audience
:
The audience is anyone who can own a credit card.
Claim
:
They don’t “play games” they give what the customer wants in a credit card by letting them receive cash back anywhere at a fixed rate above the competitor.
Purpose
:
Get people to switch to Capital One.

Logos:
PlayStation uses Logos to appeal to their audience by clearly saying that Gran Turismo 5 will have twice the amount of cars with amazing, realistic damage effects when cars collide along with a massive online racing community, Kevin Butler is giving reasons to his audience that will hopefully convince them that this will be “the best racing game ever” so that they will buy the new PlayStation game.
Ethos:
Since Kevin Butler is humorous and charismatic, he is a trusted spokesperson and we are more likely to trust what he says about the game, Gran Turismo 5.
Pathos:
Playstation uses pathos to appeal to our emotion because there is a comedic twist on this commercial. The Vice President of PlayStation is refusing to give back test cars, almost like a child; which is relatable to any gamer and gives excitement to the whole idea of the game because it shows that they even used test cars to be sure that the graphics will be more realistic than we’ve ever seen before in a racing game.
Speaker:
Kevin Butler, a male actor and spokesperson of Playstation.
Audience:
Playstation gamers
Claim:
This video game has the most realistic crashes and car control of any other game out there.
Purpose:
To convince Playstation gamers to buy Gran Turismo 5 because of its new, exciting, innovation graphics.
Full transcript