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Salvatore Ferragamo

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Andreea Manache

on 6 May 2015

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Transcript of Salvatore Ferragamo

Andreea Manache
Margaux Plateau
Guida Helal
Salvatore Ferragamo was born in Bonito in June 1898.
He made his first pair of shoes at the age of 9.

By 14, he had opened his own store.
He opened his second store in Santa Barbara in 1920.
In 1923, Ferragamo was hired to design for the movie "The Ten Commandments"
Ferragamo had three demand
sectors:
- Hollywood movies
- Custom made
- His own line
Invention 1
Invention 2
Invention 3
Invention 4
Invention 5
Invention 7
Past Advertisement
Brand Image & Customer Profile
Committed to producing comfortable shoes.
Enrolled in a human anatomy course to understand the human skeleton.

He created the shank, a metal support for the arch of the foot.
The late 1930s consisted of difficult economic times and Ferragamo could not find the quality of shanks he demanded.

He had to resort to a different method.

In 1947,Ferragamo twisted water-coloured thread through the heel of a shoe to design the “invisible sandal”.

In 1950,Ferragamo again proved his creativity by designing steel and brass heels.
Two years later, he invented the “Glove Arch”.
One of his most important patents was the "Shell Shaped Sole" in 1960.
“I constructed my revolutionary lasts which, by supporting the arch, make the foot act like an inverted pendulum.”
(Salvatore Ferragamo,1957).
The Ferragamo fashion house collaborated with the famous artist, Lucio Venna to produce sketches of advertisements.

Another means of promotion was through Hollywood movies, such as "The Thief of Baghdad" filmed in 1924.
History
Hollywood

In the 40s, he created the “F Heel”.
Invention 6
The Kimo sandal was first invented in black satin.

It had a satin sock that was sold in different colors.
Patchwork was a recurring theme in Ferragamo's work
During that time, the brand was known for craftsmanship and comfort.
Royalty and celebrities were loyal customers of the brand.
Strong link to Italian quality craftsmanship.
Fig.1 - Paulette Goddard (Ferragamo, 1985)
Fig. 2 - Salvatore Ferragamo (Ferragamo, 1985)
Fig. 3 - With his assistant (Ferragamo, 1985)
Fig. 4 - Oldest invoice (Ferragamo, 1985)
Fig. 5 - Opening announcement (Salvatoreferragamo.com, 2015)
Fig. 33 - Harvey Nichols ad (Stanfill, 2014)
Fig. 6 - Apparatus sketched by Ferragamo to support injured limbs(Ricci, 2008)
Fig. 7 - Measuring procedures (Ferragamo, 1985)
Fig. 8 - Measuring arch of the foot (Salvatoreferragamo.com, 2015)
Fig. 9- Shank patent (Ricci, 2008)
Fig. 10 - Shank patent (Salvatoreferragamo.com, 2015)
Fig. 11 - Shank patent (Salvatoreferragamo.com, 2015
Fig. 32 - 1950 ad (Ricci, 1992)
Fig. 12 - With his wife (Ferragamo, 1985)
Fig. 13 - Wedges patent (Salvatoreferragamo.com, 2015)
Fig. 14 - Wedges patent (Salvatoreferragamo.com, 2015)
Fig. 15 - Wedge shoe (Salvatoreferragamo.com, 2015)
Fig. 16 - Wedge shoe (Salvatoreferragamo.com, 2015)
Fig. 17 - F heel patent (Ricci, 2008)
Fig. 18 - F heel shoe and patent (Salvatoreferragamo.com, 2015)
Fig. 19 - The Invisible Sandal sketch (Ricci, 2008)
Fig. 20 - The Kimo sandal and sock (Ricci, 2008)
Fig. 21 - Patchwork shoe (Salvatoreferragamo.com, 2015)
Fig. 22 - Patchwork (Ricci, 2008)
Fig. 23 - Metal shoe (Salvatoreferragamo.com, 2015)
Fig. 24 - Caged sandal heel (Salvatoreferragamo.com, 2015)
Fig. 26 - Caged heel patent (Ricci, 1998)
Fig, 27 - Metal shoe patent (Ricci, 1998)
Fig. 25 - 18-karat gold shoe (Salvatoreferragamo.com, 2015)
Fig. 29 - Gloved arch 1952 (Salvatoreferragamo.com, 2015)
Fig. 28 - Shell-shaped sole (Salvatoreferragamo.com, 2015)
Fig. 30 - Lucio Venna ad (Ricci, 2008)
Fig. 31 - Lucio Venna ad 1930 (Ricci, 2008)
Fig. 34 - Ferragamo shoe in "The Thief of Baghdad" movie (Ricci, 2008)
Supply Chain
Manufacturing
Ferragamo gained wide acclaim for his innovative ability to create quality, style, and comfort.

Ferragamo outsources the production to external workshops in Italy
Raw Materials/Supplier
Distribution
Most of sources that go into production are from Italy

Only watches are manufactured in Switzerland

Retailers
Brand Image
Customer Profile

Conclusion
Any questions?
Thank you for listening!
Products have a specific loyal customer

Brand that is passed down through generations

Customers seek the brand for its heritage, quality and comfort
Salvatore Ferragamo has evolved to symbolize "Made in Italy":

A strong heritage

Italian craftsmanship

Quality
Fig. 35 - Gene Tierney (Ferragamo, 1985)
Fig. 36 - Audrey Hepburn (Ferragamo, 1985)
Fig. 37- Paulette Goddard (Ferragamo, 1985)
Fig. 38 - Sofia Loren (Ferragamo, 1985)
Fig. 39 - Different parts of a shoe (Thornton, 1970)
Fig. 40 - Ferragamo with celebrity wooden lasts (Ricci, 2008)
Fig. 41 - Attaching a heel to the sole of a shoe (Thornton, 1970)
Fig. 41 - The first workshop in Florence 1954 (Ferragamo, 1984)
Fig. 42 - Salvatore Ferragamo concession Munich, Germany (Helal, 2015)
Fig. 43 - Ferragamo concession in Munich (Helal, 2015)
Fig. 44 - Ferragamo concession Munich (Helal, 2015)
Fig. 45 - Salvatore Ferragamo Sloane Street (Plateau, 2015)
Fig. 46 - Ferragamo Sloane Street (Plateau, 2015)
Fig. 47 - Ferragamo store in Sloane Street (Plateau, 2015)
Fig. 48 - Salvatore Ferragamo in Bond Street (Manache, 2015)
Fig. 49 - Salvatore Ferragamo Bond Street (Manache, 2015)
Fig. 50 - Lace Vera designed by Salvatore Ferragamo and the Lace Varina designed by his daughter Fiamma (Helal, 2015)
Bibliography
Baudot, François. Salvatore Ferragamo. New York: Universe/Vendome, 2000. Print.

Bossan, Marie-Josephe. The Art Of The Shoe. New York: Parkstone, 2004. Print.

Calefato.,. Luxury. Fashion, Lifestyle And Excess. Oxford: Berg Publishers, 2012. Print.

Ferragamo, Salvatore. Salvatore Ferragamo, The Art Of The Shoe, 1927-1960. Florence: Centro Di, 1987. Print.

Ferragamo, Salvatore, Stefania Ricci, and Edward Maeder. Salvatore Ferragamo. New York: Rizzoli, 1992. Print

Ferragamo, Salvatore. Shoemaker of Dreams. Milan: Giunti Grupo, 1985. Print

GUTSATZS, MICHEL. 'LE SAGE ET LE CRÉATEUR'. SPÉCIAL STRATÉGIES MARKETING 23.May 2001 (2001): 22-23. Web. 3 May 2015.

Hines, Tony. Fashion Marketing: Contempprary Issues. New York, Routledge, 2006. Print.

Jeremy Kourdi, 2009. Business Strategy: A Guide to Taking Your Business Forward. 2 Edition. Bloomberg Press.

Hallett, Clive, and Amanda Johnston. Fabric For Fashion. London: Laurence King, 2010. Print.

Hugos, Michael H, and Chris Thomas. Supply Chain Management In The Retail Industry. Hoboken, N.J.: John Wiley & Sons, 2006. Print.








Kenner, Julie, Johanna Edwards, and Serena Robar. Fendi, Ferragamo, & Fangs. New York, N.Y.: Berkley Jam, 2007. Print.

Palomo-Lovinski, Nöel. The World's Most Influential Fashion Designers. Singapore: Page One, 2010. Print.

Ricci, Stefania. Materials And Creativity. Florence, Italy: Museo Salvatore Ferragamo, 1997. Print.

Salvatore Ferragamo Group S.P.A. 2013 Seperate Annual Report.

Salvatoreferragamo.it. Salvatore Museum, 2013.

Stanfill, Sonnet. The Glamour Of Italian Fashion Since 1945. Print.

Thornton, J.H. Textbook of Footwear Manufacture. London: Butterworth & Co Publishers Ltd., 1970. Print.

Valerie Steele, 2003. Fashion, Italian Style. First edition. Edition. Yale University Press.

Vogue March 2015. Salvatore Ferragamo. Ready-to-Wear collection. Press.

Vogue September 2013. Salvatore Ferragamo. Spring Ready to Wear collection. Press.

Bachelard, G., Jolas, M. and Stilgoe, J. (n.d.). The poetics of space.
Fig. 51: Salvatoreferragamo.com (2015)
Fig. 52: Salvatoreferragamo.com (2015)
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