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Transcript of Salvatore Ferragamo
Salvatore Ferragamo was born in Bonito in June 1898.
He made his first pair of shoes at the age of 9.
By 14, he had opened his own store.
He opened his second store in Santa Barbara in 1920.
In 1923, Ferragamo was hired to design for the movie "The Ten Commandments"
Ferragamo had three demand
- Hollywood movies
- Custom made
- His own line
Brand Image & Customer Profile
Committed to producing comfortable shoes.
Enrolled in a human anatomy course to understand the human skeleton.
He created the shank, a metal support for the arch of the foot.
The late 1930s consisted of difficult economic times and Ferragamo could not find the quality of shanks he demanded.
He had to resort to a different method.
In 1947,Ferragamo twisted water-coloured thread through the heel of a shoe to design the “invisible sandal”.
In 1950,Ferragamo again proved his creativity by designing steel and brass heels.
Two years later, he invented the “Glove Arch”.
One of his most important patents was the "Shell Shaped Sole" in 1960.
“I constructed my revolutionary lasts which, by supporting the arch, make the foot act like an inverted pendulum.”
The Ferragamo fashion house collaborated with the famous artist, Lucio Venna to produce sketches of advertisements.
Another means of promotion was through Hollywood movies, such as "The Thief of Baghdad" filmed in 1924.
In the 40s, he created the “F Heel”.
The Kimo sandal was first invented in black satin.
It had a satin sock that was sold in different colors.
Patchwork was a recurring theme in Ferragamo's work
During that time, the brand was known for craftsmanship and comfort.
Royalty and celebrities were loyal customers of the brand.
Strong link to Italian quality craftsmanship.
Fig.1 - Paulette Goddard (Ferragamo, 1985)
Fig. 2 - Salvatore Ferragamo (Ferragamo, 1985)
Fig. 3 - With his assistant (Ferragamo, 1985)
Fig. 4 - Oldest invoice (Ferragamo, 1985)
Fig. 5 - Opening announcement (Salvatoreferragamo.com, 2015)
Fig. 33 - Harvey Nichols ad (Stanfill, 2014)
Fig. 6 - Apparatus sketched by Ferragamo to support injured limbs(Ricci, 2008)
Fig. 7 - Measuring procedures (Ferragamo, 1985)
Fig. 8 - Measuring arch of the foot (Salvatoreferragamo.com, 2015)
Fig. 9- Shank patent (Ricci, 2008)
Fig. 10 - Shank patent (Salvatoreferragamo.com, 2015)
Fig. 11 - Shank patent (Salvatoreferragamo.com, 2015
Fig. 32 - 1950 ad (Ricci, 1992)
Fig. 12 - With his wife (Ferragamo, 1985)
Fig. 13 - Wedges patent (Salvatoreferragamo.com, 2015)
Fig. 14 - Wedges patent (Salvatoreferragamo.com, 2015)
Fig. 15 - Wedge shoe (Salvatoreferragamo.com, 2015)
Fig. 16 - Wedge shoe (Salvatoreferragamo.com, 2015)
Fig. 17 - F heel patent (Ricci, 2008)
Fig. 18 - F heel shoe and patent (Salvatoreferragamo.com, 2015)
Fig. 19 - The Invisible Sandal sketch (Ricci, 2008)
Fig. 20 - The Kimo sandal and sock (Ricci, 2008)
Fig. 21 - Patchwork shoe (Salvatoreferragamo.com, 2015)
Fig. 22 - Patchwork (Ricci, 2008)
Fig. 23 - Metal shoe (Salvatoreferragamo.com, 2015)
Fig. 24 - Caged sandal heel (Salvatoreferragamo.com, 2015)
Fig. 26 - Caged heel patent (Ricci, 1998)
Fig, 27 - Metal shoe patent (Ricci, 1998)
Fig. 25 - 18-karat gold shoe (Salvatoreferragamo.com, 2015)
Fig. 29 - Gloved arch 1952 (Salvatoreferragamo.com, 2015)
Fig. 28 - Shell-shaped sole (Salvatoreferragamo.com, 2015)
Fig. 30 - Lucio Venna ad (Ricci, 2008)
Fig. 31 - Lucio Venna ad 1930 (Ricci, 2008)
Fig. 34 - Ferragamo shoe in "The Thief of Baghdad" movie (Ricci, 2008)
Ferragamo gained wide acclaim for his innovative ability to create quality, style, and comfort.
Ferragamo outsources the production to external workshops in Italy
Most of sources that go into production are from Italy
Only watches are manufactured in Switzerland
Thank you for listening!
Products have a specific loyal customer
Brand that is passed down through generations
Customers seek the brand for its heritage, quality and comfort
Salvatore Ferragamo has evolved to symbolize "Made in Italy":
A strong heritage
Fig. 35 - Gene Tierney (Ferragamo, 1985)
Fig. 36 - Audrey Hepburn (Ferragamo, 1985)
Fig. 37- Paulette Goddard (Ferragamo, 1985)
Fig. 38 - Sofia Loren (Ferragamo, 1985)
Fig. 39 - Different parts of a shoe (Thornton, 1970)
Fig. 40 - Ferragamo with celebrity wooden lasts (Ricci, 2008)
Fig. 41 - Attaching a heel to the sole of a shoe (Thornton, 1970)
Fig. 41 - The first workshop in Florence 1954 (Ferragamo, 1984)
Fig. 42 - Salvatore Ferragamo concession Munich, Germany (Helal, 2015)
Fig. 43 - Ferragamo concession in Munich (Helal, 2015)
Fig. 44 - Ferragamo concession Munich (Helal, 2015)
Fig. 45 - Salvatore Ferragamo Sloane Street (Plateau, 2015)
Fig. 46 - Ferragamo Sloane Street (Plateau, 2015)
Fig. 47 - Ferragamo store in Sloane Street (Plateau, 2015)
Fig. 48 - Salvatore Ferragamo in Bond Street (Manache, 2015)
Fig. 49 - Salvatore Ferragamo Bond Street (Manache, 2015)
Fig. 50 - Lace Vera designed by Salvatore Ferragamo and the Lace Varina designed by his daughter Fiamma (Helal, 2015)
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Salvatoreferragamo.it. Salvatore Museum, 2013.
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Thornton, J.H. Textbook of Footwear Manufacture. London: Butterworth & Co Publishers Ltd., 1970. Print.
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Vogue March 2015. Salvatore Ferragamo. Ready-to-Wear collection. Press.
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Fig. 51: Salvatoreferragamo.com (2015)
Fig. 52: Salvatoreferragamo.com (2015)