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La bataille des eaux : comment valoriser l’eau du robinet

Colloque de promotion de la santé et du DD, Delémont, Suisse. 22 novembre 2012.
by

Mathieu JAHNICH

on 1 December 2016

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Transcript of La bataille des eaux : comment valoriser l’eau du robinet

La bataille des eaux :
valoriser l'eau du robinet

Mathieu JAHNICH
Directeur du site www.sircome.fr mathieu.jahnich@sircome.org
ATTAQUER
RASSURER
COMPARER
VALORISER
ANIMER
Tappening (New York)
2008
2011
La qualité
La composition
Les marques
2005
2010
Les carafes
Investir l'espace public
Jouer la proximité
Exposition
Jeu concours
Quels arguments ?
Quels outils ?
Exemple avec la marque « Eau de Paris »
INFORMER
Les sites Internet
Des documents imprimés
Exemple brochure Eau de Paris
Des applications iPhone
Le goût
Full transcript