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Maybelline

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on 27 January 2014

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Transcript of Maybelline

• 1. Who was its founder and when was it
founded?
The Maybelline Company was created by a 19 year old entrepreneur named Tom Lyle Williams in 1915. The event that sparked the creation of Maybelline was when he noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called lash-in-brow-line.
Slogan!
"Maybe she's born with it. Maybe it's Maybelline."
What are its products?


Includes foundation, concealer, blush, mascara, eyeliner, eye shadow, lipstick, lip liner, lip gloss and nail polish. Maybelline also manufactures a variety of cosmetic tools including brushes, applicators and makeup removers. Maybelline utilizes the latest technology when developing its products. Its products are made to produce effects that will create a specific look.
Oligopoly
Maybelline Company
By: Jomalis & Brenda
Does it have a major advertising campaign?
YES!
Maybelline received a boost when the company hired Lynda Carter (TV's Wonder Woman) as the company's beauty fashion coordinator; she also appeared in several of its television and print advertisements. Josie Maran, Adriana Lima, Miranda Kerr, Sarah Michelle Gellar, Melina Kanakaredes, Zhang Ziyi, Siti Nurhaliza, Fasha Sandha, Sheetal Mallar, and Kristin Davis have endorsed Maybelline products. The current faces of Maybelline are Julia Stegner, Christy Turlington, Jessica White, Erin Wasson, Kemp Muhl, Emily DiDonato, Lisalla Montenegro, and Shu Pei.
Headquarters?
Chicago, United States
Who are its major rivals?
M.A.C
NARS
BOBBI BROWN
RBAN DECAY
RIMMEL
CLINIQUE
THE BODY SHOP
L’OREAL
REVLON
What does the company do for the
community?
NEW YORK, Nov. 1 /PRNewswire/ -- Cosmetics mega-brand, Maybelline New
York, has joined forces with PEOPLE, People en Espanol and Essence
magazines to honor ten inspirational women who have made a difference in
their communities through the power of education. The program salutes women
who work every day to motivate, teach, mentor and elevate people's lives
through education by creating unique programs within their communities.
Who is the company’s CEO/president?
David Greenberg (President)
How many employees does it have?
Since its founding, the company has grown to include around 2,000 employees and approximately one million square feet of manufacturing and distribution space
How does the future look for your company?
Positive as long in The future of makeup is all about making products last longer, feel better, and applied easier. Combining skincare that firms, smooths and protects so that women spend less time in front of the mirror and more time living their lives is a priority. We at Maybelline aim to take the looks from the catwalk right down to the sidewalks so that women at home can do it too.
Any other interesting facts about your company?
-Maybelline sell hypoallergenic products their entire brand is not hypoallergenic but some of there products are.
-In 1917 Maybelline release the first mascara and from there on made a huge hit.
-They were sold to Plough in 1967 and sold to many different company from there on. Maybelline got a boost when they hired wonder women Lynda Carter to be there beauty fashion coordinator.
- In 1991 they obtained they beauty slogan "Maybe she is born with it, Maybe it is Maybelline"
-and then in 1996 Maybelline was sold to L'oreal where David Greenberg is the current president of Maybelline
REVIEW QUESTIONS:
1. Name three of the products produced by Maybelline
2.try to name all 9 of its major rivals
3.What inspired the founder to create the cosmetics that are essential to many women?
4.who is the President of the company?
5. what will ensure the security of the cosmetics industry?
Full transcript