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Transcript of Mercedes-Benz
Why Mercedes-Benz ?
High fluctuating exchange rate
SWOT Analysis - Threats
Customer Core Value
Packages like gifts
SMS to public
Marketing Mix - Promotion
$30,000 - $180,000
Customer value based pricing
Value added pricing
Competition based pricing:
10% higher than competitors prices
Marketing Mix- Price & Place
The strong Brand name
Unique designs and features - Designo unit
The unique aroma inside the Mercedes-Benz
Design of the doors
The Brand Name - Promises
D & P
Benz is the name of the original inventor
Mercedes is the designer`s daughter name
Land, Sea & Air
To please their customers in everything
Create the best car possible
Open new show rooms and branches in places that can be easily reached by customers.
Reduce the high prices in order to attract more segments.
Improve the maintenance services.
Adapt strategies that competitors use.
What Mercedes-Benz Could be
F-CELL hydrogen-fuel-cell technology
500 miles operating Range
The Ener-G-Force Concept
Safety & Stability
Weak maintenance services
Unorganized customer’s software
Upper mid class
The upper mid-class
Customers of other competitors
S & T
Mercedes-Benz AMG Vision Gran Turismo
Fighter Jet Cockpit Inspiration -Unusual styling
Climbers Young Businessmen / Women
By introducing new models such as: -
SWOT Analysis- Opportunities
Saloon & Coupe
Saloon, Estate & Coupe
Compact, Estate & Coupe
Competitors – Above the Line
Mid-Size – SUV
Full Size - SUV
Marketing Mix - Product
Competitors – Under the line
Boston Consulting Group
Why Mercedes-Benz ?!
Pioneer in the automotive industry
Strong brand name
Most sold German car
in the Yemeni market