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Doi Chang Coffee Value Chain Map

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by

Yuki Nakamura

on 11 November 2013

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Transcript of Doi Chang Coffee Value Chain Map

Doi Chang Coffee Value Chain
Production
Inputs
Seedlings - 5 THB/seedling
Fertilizer - 780 THB/sack
Labor - 300 THB/person/day
(picking cherries - 4 THB/kg)

Year 1-3: 3,680 THB/rai/yr
4- : 5,380 THB/rai/yr

-chemicals?
Outputs
Arabica coffee cherry

1.t/rai/yr
(1.5-2.t/rai/yr for intensive farming)

*20,000rai
= 20,000t/yr total production

Primary Actors
700 farmer HHs.
(20,000 rai)

-minorities?
3291 ppl. (female:male=1647:1644)
1057 HH. (70% coffee farmers)
10% w/ non-Thai ID or no record

Watershed forest under forest laws
Processes
Planting
Fertilizing
Weeding
Picking (4+ yrs old)


Secondary Actors
Dept. National Park, Plants & Wildlife Cons.
-> land utilization agreement

King's Royal Project
Wawee Royal Project's Extension Projects
(Highland Research & Dev. Institute)
-> study trips

Dept. Public Welfare
-> seedlings & techniques

Certification Organizations
Revenue
18 THB/kg cherries
- 5-6 THB/kg 2 decades ago
- 20-22 THB/kg from Doi Chang Coffee Company

*1,000kg/rai/yr * 20rai/HH
=360,000--400,000 THB/yr/HH

(-5,380 THB/rai/yr * 20rai
= 250,000--290,000 THB/yr/HH gross profit)
Processing
Inputs
Arabica coffee cherries
- 20,000t/yr
Facilities & machineries
- processing plants
- drying facilities
- storage warehouses
Labor
Outputs
Coffee parchment (green beans)

20,000t/yr coffee cherries
*1 unit cherry / 5 unit parchment
=4,000t/yr parchment total production
-> up to 5,000--6,000t/yr

(DCCC)
4,000t/yr * 30% capacity =1,200--1,500t/yr
(Domer, Lisumi)
8-10t/yr/HH

Mucilage & other byproducts
-> organic fertilizer
Primary Actors
Doi Chang Coffee Company
Domear Coffee
Lisumi Coffee
10< processing groups
(8< cancelled by DCCC)
Processes
(Assembling)
Wet processing method
Extraction
Drying
Hulling
Sorting

Secondary Actors
Dept. Agri. Extension
-> registration
Bank Agri. & Agri. Co-ops
-> loan for investment
Certification Organizations
Revenue
180--200 THB/kg green beans market
* 1,000kg/1t * 4,000t/yr
=720--800 mil. THB/yr total revenue

(DCCC)
* 1,000kg/1t * 1,200--1,500t/yr
= 216--270 mil. THB/yr revenue
Distribution
Inputs
Coffee parchment
Total: 4,000t/yr
(DCCC: 1,200--1,500t/yr)

Roasting/packaging factories
Retail shops
Labor
Outputs
Packaged roasted coffee beans

Total: 4,000t/yr

DCCC: 1,200--1,500t/yr
->
Domestic (10% - 120--150t/yr):
Doi Chang Coffee Shop
20 branches & 300 franchises
->
Int'l (90% - 1,080--1,350t/yr):
roasting factories - Canada, Italy, Romania
expanding to Japan, Korea, ASEAN

Primary Actors
Doi Chang Coffee Company
Domear Coffee
Lisumi Coffee

Canadian/foreign enterprises

Processes
(Assembling)
Roasting
Packaging
Transporting
Retailing
Trading
Exporting
Importing
Transporting
Retailing

Secondary Actors
Certification Organizations
Thai Geographic Indication
USDA Organic
Fairtrade International (FLO)
Coffee Review
District Community Dev. Office
(One Tambon One Product)
Revenue
DCCC price list

premiumAA: 1,400 THB/kg
A: 1,080 THB/kg
(organic): 1,400 THB/kg
B: 700-1,000 THB/kg
peaberry: 1,600 THB/kg
(organic): 1,800 THB/kg
wild civet: 20,000 THB/kg
Consumption
(Recirculation)

Inputs
Packaged roasted coffee beans

Total: 4,000t/yr
(DCCC: 1,200--1,500t/yr)
Outputs
50% registered ownership in Canadian Company
(funded 100% by Canadian group)

50% of profits for Thai farmers
another half for Canadian


Primary Actors
Domestic customers (10%):
DCCS 20 branches & 300 franchises

Int'l customers (90%):
N-America, EU, Japan, Korea, ASEAN
Processes
Secondary Actors
Certification Organizations
Thai Geographic Indication
USDA Organic
Fairtrade International (FLO)
Coffee Review
District Community Dev. Office
(One Tambon One Product)
Feedback
Any?
Full transcript