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Untitled Prezi

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by

Ye Ji Oh

on 25 July 2013

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Transcript of Untitled Prezi

How to recruit qualified skilled-labor
How to purchase of heavy equipment
Maintaining current relationship with Noranda
Unknown geological conditions


Problem Statement
Internal Analysis
External Analysis
Assumptions
Availability of four drills from Noranda
Noranda contract renewal
whether to pursue both jobs or one job?
whether to purchase 8 or 5 drills?
why five?
to maintain 75% of utilization for unexpected situation

Recommendation

> Obtain skilled labor from competitors such as (Boart)

> Bid for both jobs, deep and intermediate

> Continue to maintain good and solid relationship with Noranda

FIVE STAR CONSULTING
Fatimah Katrekka Bipin Michelle Fabrizio Ye Ji Oh

SWOT
Strength
Weakness
Threats
Opportunities
Reputation
Excellent human resource management
(low turnover)
Highly capable and experienced employees
Specialization in complex jobs
Strong customer services

Inability to accommodate the resources needed for the growth
lack of diversification of revenue sources
Incapability of finding experienced personal
Calculation &
Alternative option

More Profitable when pursuing both jobs, deep and intermediate
What about leasing the equipment?

VRIO Framework
Valuable
Rare
Hard to Imitate
Organized to capture the value
SWOT
Strength
Weakness
Threat
Opportunity
Highly competitive and fragmented
Unknown geological conditions
Dependent industry
Enormous exploration market in Canada
Ability to diversify into mining for other industrial minerals
Northern Drilling Inc.
High Power of
Suppliers
HIGH Rivalry among Existing Competitors
High Power
of Buyers
LOW THREAT OF NEW ENTRANTS
LOW Threat of Substitutes
Porter's Five Forces
• Peter Bremner, 30 years of experience

• The creation of Northern Drilling in 2006

• Experienced workforce
• A reputation of excellence


Northern Drilling Inc.
Financial State
Debt to Equity ratio
Growth Strategy: Specialized work

Drilling equipments, Maintenance costs, and Labor = Expensive
-> Raising the cost of drilling activities
Only few mining companies
Only few companies asking for RFP
Highly specialized experience and skills
Expensive equipments
To be viable and profitable
-> need to perform complex drilling jobs
The purpose of Drilling
= To bring the sample out from underground
Canadian drilling industry
: Comprised about 80 drilling companies
Three major competitors
: Boart Longyear
: Major Drilling Group
: Orbit Garant Drilling
Full transcript