Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

L'Oréal international marketing strategy

No description
by

Coco B

on 23 June 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of L'Oréal international marketing strategy

72,600 employees
1
st cosmetics group worldwide
22.5
billion euros of sales in 2012
130
countries
27
international brands
27
international brands
ASIA, PACIFIC
+9.6%
20.6%
+5.9%
€4,287M
Market growth
Consolidated cosmetics sales
sales growth
Group cosmetic sales
LATIN AMERICA
+10.4%
8.8%
+10.2%
€1,827M
Market growth
Consolidated cosmetics sales
sales growth
Group cosmetic sales
The United Nations of Beauty
A successfull internationalization strategy
BRAZIL
CHINA
Think "glo-cal"
Asia
"the new
frontier of growth" 

a fast growing market 
Specificities :
Society
Impact of western trends
Different needs

R&D
Adaptation of
the products
to the consumers

The strategy in Asia
focus on
Specificity of the market
Implantation of strategic brands
Specificities of the products
New marketing
Acquisition strategy
Regionalization of the production

Buy local brands
Hire beauty professionals
Explore new distribution places
Create new products
The global internationalization strategy
Designing which markets to enter
principal segmentation criterion: the purchasing power
myth of the global village
Market entry strategies
internalization
extending a french firm model
A glo-cal approach:
the cultural and market
specificities
seen as
opportunities
The challenge of product distribution
Strategies implemented by l’Oréal to set up
in Brazilian market:
South America
An expanding market
A heterogeneous area
Take advantage of the economic growth
focus on
L’Oréal Brasil: a winning strategy for make-up
More than 2.7 billion dollars = estimation of the make-up market in Brazil.

L'Oréal and its easy establishment

“flagship” brands = Maybelline, L’Oréal Paris Make Up and Colorama
New communication strategy
Full transcript