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MBA 550: StratSim Presentation

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by

Landon Davis

on 16 October 2013

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Transcript of MBA 550: StratSim Presentation

MBA 550: StratSim Presentation
Section 1 Team 8 (Team C)

good intentions...
lessons learned
better luck next time...
left the cougar alone
luxury
cars
cafav
climax
camini
crush
cougar
markets
&
family
&
periods to recover
Successes
&

Failures
in a nut shell...
prestige:
respect, admiration
and quality
avoid price wars
= luxury, top of the line
maintain premium brand
protect brand image
maintain barriers to entry
pursue the right markets
1
2
3
4
5
E
T
F
M
L
S
U
A
b b
market
don't hate on your group
understanding your love group is essential to your success
make sure you are delivering exactly what they are looking for
market research is not something you only need to invest in once, perhaps at the beginning of your product's life cycle. preferences change, markets shift, and/or competition enters. either way, you have to stay vigilant in understanding your customer's needs
customer's needs change and vary over time - success depends on ability to foresee those changes before they occur
nothing stays the same!
markets are always changing! it is our responsibility to foresee these changes as much as possible and plan accordingly
don't forget to milk your cows...
pursued utility market - closer to love group
follow instructions or get burned
missing period 5 killed us - but taught valuable lesson that you always have to be evolving to the changing market place
luxury
enterprise
Full transcript