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Transcript of CAB2 Indochino
Manufactures and sells custom-fit and personalized men's suits, and other apparels and accessories.
Is an online business, selling through the internet without any physical or offline store. They do however have offices for staff.
Currently has 55 employees, and has served thousands of customers in 60 countries. Organizational Environment Specific Environment General Environment • Customers • Suppliers • Trend Setters • Competitors • Political Factors • Social Factors • Economic Factors • Technological Factors Operating Environment • Purchase Department • Production Department • Marketing & Sales Department • Accounts & Finance Department • IT Department • Concierge Department Performance & Interface Requirements Hardware Server with:
• Enough processing power
• Enough RAM
• Enough HDD Space
• Fast Internet connection Software • Web Server Software
• Database Software
• E-commerce Portal Other • Domain Name Purpose of
• Professionals Industry Characteristics Fashion-Based • No Barriers to Entry • Traditional and/or Internet Delivery Technology Effects • None Traditionally
• A lot if E-Commerce Based Demography • No geographical restrictions
• Customer base of young and middle-aged men
• Available to all rich and poor SWOT Analysis Strengths Weaknesses Opportunities Threats • Has no intermediaries
• Online store, open 24x7
• Customized suits at affordable prices • Only online disallows full reach
• Focuses only on men's market • Open a physical store
• Introduce products for women • Website downtime will cripple them
• Small chance of fraud Conclusion • Indochino is an online manufacturer and seller of men's suits and apparels, formed in 2007 • They have many organizational environments affecting them, but their interconnected departments make sure they continue to prosper. • They fulfill their hardware and software requirements and have a strong infrastructure. • Calling themselves "Traveling Tailor", they provide custom-fit suits anywhere in the world. • They generate all of their revenue through sales, and accept online payments through credit cards and PayPal. • With effective use of marketing strategies, and favorable SWOT analysis, they have become a market leader. Thank you! :) •Designing Department