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Jamba Juice

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by

Brielle Ellsworth

on 25 April 2010

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Transcript of Jamba Juice

Double click anywhere & add an idea JAMBAJUICE SITUATIONAL ANALYSIS TARGET AUDIENCE SWOT MEDIA OBJECTIVES/strategy MEDIA STRENGTHS WEAKNESSES OPPORTUNITIES THREATS #1 smoothie seller in the nation
great store ambiance
sponsors school organizations and events


sales affected by weather
made-to-order smoothies expensive
no "make your own" option advertise to homes with children (69% jump)
serve yourself option
utilize social media
mystery flavors for kids
healthy food option/hot drink option market saturated with smoothie shops
12 % of smoothie drinkers prefer to make their own
fast-food chains are starting to make smoothies women 35-44
health conscious moms with kids that are on the go
living in warmer areas
3. Heavily target moms from September-May with a lighter campaign during the summer months 4. Target markets with warmer climates and active lifestyles 5. Generate more consumers by expanding smoothie market to include health-conscious moms and their children 1. Increase number of women, ages 35-44, who buy Jamba Juice for their children Placing ads in parenting, health, and women’s magazines every other month: Self, Oprah, and Parenting 2. Brand Jamba Juice as a great on-the-go option for families with active lifestyles Place serve-yourself smoothie machines in Jamba Juice locations for faster service Billboards and pulsing radio ads during morning and afternoon drivetimes during the school months Place outdoor non-traditional media at school events to supplement national and market media campaigns Sponsor PTA-related events and school functions Strategy Strategy Strategy Strategy Strategy NATIONAL

INDIVDUAL MARKETS HOUSTON DALLAS SACRamento Phoenix ATLANTA Radio: AMDRV and DAY
Billboard
National magazine
SELF
Oprah
Parenting nontraditonal PTA packets
Jamba Juice cups at high school games TV campaign
Good Morning America
Today Show
Internet
rachelray.com
urbandictionary.com
dailycandy.com
Billboards

Los angeles AVG: 60 Degrees AVG: 72 degrees AVG: 66 DEGREES AVG: 67 DEGREES AVG: 61 DEGREES AVG: 70 Degrees BUDGET BY MARKET BUDGET SPREADSHEET CELEBRATE JUICE!!! THANK YOU 350 stores around the country
supplies its patrons with 34 exciting original smoothies as well as 30 underground flavors
led the country in smoothie sales in 2008
recent economic downturn = at-home smoothies
keep current customers as well as expand customer base.
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