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Switch: How to change things when change is hard

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Brittany Bacallao

on 5 December 2013

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Transcript of Switch: How to change things when change is hard

Switch: How to change things when change is hard
Three Surprises about Change:
What looks like resistance is often a lack of clarity.
What looks like laziness is often exhuastion.
What looks like a people problem is often a situation problem.
Intended Audience
Three Different Levels:
Pros vs. Cons
The use of situational stories.
The book was written in a personal perspective.
Creativity in using concepts and models.
Chip & Dan have incorporated an engaging activity in each chapter called Clinics.
Heath, C., & Heath, D. Switch: How to Change Things When Change is Hard. New York, United States of America: Random House Business Books.
Brittany Bacallao
December 3, 2013
Book Review PPT

Key Points:
Direct the rider
Motivate the elephant
Shape the path
Chip & Dan Heath used real situations and stories in order to enlighten the reader that if you want to make a behavioral change then you must understand how the mind works.
The Rider and The Elephant!!
"I would suggest this book to college students, professionals, or any adult who has had to deal with change." -Brittany
Stories that were related to business majors or business professionals.
Full transcript