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VCE Media Unit 4 Social Values

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by

Steve Reiher

on 22 July 2015

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Transcript of VCE Media Unit 4 Social Values

Media Texts and Social Values
A
discourse
is an abstract concept. Ideas or concepts that run over time. They can have a powerful influence on society.

"Discourse" examples:
The discourse of violence
The discourse of racism
The discourse of technology
The discourse of freedom

SOCIAL VALUES
An attitude towards a discourse.
Things that society sees as ‘normal’ and what we should aim to be and do (at a particular time)
EXAMPLE:

DISCOURSE: Interracial relationships

SOCIAL VALUE: Before the 1960's. It was a dominant value that blacks and whites should not be in a relationship, or marry.
DOMINANT:
are mainstream values held by the majority in a society at the time.
Values which are increasing in popularity as time passes,
meaning more and more people are accepting them.
These can eventually become dominant values.
E
ME
RG
ING
OPPOSITIONAL
Values which are in direct opposition to the mainstream or ‘dominant’ values of a time. Over time, these could become emerging values and even dominant values. Or they may always remain oppositional because only a minority may hold dear.
PRODUCTION CONTEXT:
When
was the text made?
Where
was the text made?
What were the dominant or emerging
values
at that time?
How did

texts before
it, influence it?
How is a text made it the 1960's going to be different to one made today????
What events in the current affairs of that time had an influence?
For example: How is a text from South Africa
going to be different to one made in Australia?
How will this influence the values portrayed?
What values are dominant? (Obviously
popular with the majority at that time)
Are there any emerging or oppositional
values?
What other previous films, books, magazines,
newspapers, advertisements, etc have helped
determine the text's portrayal of society?
Explain the PRODUCTION CONTEXT of “District 9?”

District 9 was released in 2009, 15 years after what is widely regarded as the end of apartheid in South Africa. Dominant values of the era were that racial equality was important and that the atrocities of Apartheid were wrong. This context means that the film is able to more openly discuss the issues of Apartheid in a more educated way, because after 15 years many of the unknown horrors would be revealed and understood. It opened many peoples' eyes and forced them to contemplate the way native Africans were treated.
1963- Americans were questioning racism. Martin Luther King's words contributed to changing the racist values so many Americans had. "Guess Who's Coming to Dinner" (1967) was successful in challenging people's values partly because of the influence of Martin Luther King. He influenced the world for decades, and he still does even today.
What about the Production Elements
that contribute to the values portrayed
in 'District 9'?
Mise-en-scene enhances the representation of the social values by giving the audience an emotional connection with the Prawns. This is especially evident in the scenes in the slums where the Prawns live. The run-down, rugged, unwelcoming appearance of the Prawns’ homes reminds the audience of the horrible living conditions black South Africans suffered during Apartheid. This reminder reaffirms the social values of the time, that all people are equal, and to think otherwise is wrong, by showing the atrocities that occur through racial segregation.
The obviously prejudiced acting (against 'prawns') almost made the situation comical, although it was disturbing to think that during the years of Apartheid, similar conversations and deeds would have actually taken place.
The desperation and anguish shown by the main character Wikus Van De Merwe challenged the audience to consider how they would act under similar circumstances. If indeed, they became the victim of prejudice, would they think differently about the way they treat others who are 'different'?
Explain the PRODUCTION CONTEXT of “District 9”
District 9 was released in 2009, 15 years after what is widely regarded as the end of apartheid in South Africa. Dominant values of the era were that racial equality was important and that the atrocities of Apartheid were wrong. This context means that the film enabled more open discussion about the issues of Apartheid in a less controversial way, because after 15 years many of the unknown horrors would be revealed and understood, and some South Africans wanted to tell the world what had happened
Discuss one way in which this DISTRICT 9 supports or challenges a society value of the period of production.
In many ways the film supports the values of society of the time. Much of the dialogue exemplifies the ridiculous and bigoted views the people of Johannesburg has towards the Prawns, which reflects the views of people during Apartheid. This helps the audience to understand the horrible treatment of black South Africans during Apartheid, reinforcing their values of equality and their regret for what happened during Apartheid.

The fact that aliens were used rather than, for instance, black South Africans, also helps to support society’s values. The gross, frightening appearance of the aliens, and the fact that they are different to all people, helps the audience understand the racism towards the Prawns. This gives the moral more of an impact, because the audience is put in a position where they somewhat agree with the treatment of the Prawns. By the end, they realize how wrong that kind of thinking is, and are reminded of the evil of racism and horrors of Apartheid.
Watch this OVER and OVER again,
and should be ready to do MOST of
your Values Sac. SEE the
SAC summary
on
our MOODLE page!
Full transcript