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Transcript of Design Movements
Characteristics of major design movements The Plan Look at Product development & improvement Consider a variety of major design movements Look at the impact of these movements Task What is product development? What is a design movement? Design movements Examples? Arts & Crafts Bauhaus Modernist Post-modernist German Design School Integration of artist and craftsmen 1919 - 1933 Urban & technological Machine culture - Mass production! "Demanded reduction to essentials, an excision of the sentimental choices and visual distractions that cluttered human lives" 1880-1910 William Morris Based around skilled and creative workers Went against machine production Memphis Post modernist style Collaboration of designer & architects 1981 - 1985 (Italy) Furniture, fabrics, ceramics, glass and metal objects Forward looking architects, designers and artists Innovative forms of expression Exclusion of traditional traits Art Deco Re-introduction of classical elements of style Ornamental decorative finishes Focus on aesthetics rather than function Mixing of styles from other periods Bauhaus Art Nouveau Arts and Crafts Market pull Technology push Product development Market needs a product & technology develops to meet it Market need
drives invention Design and development Marketing Manufacturing Sales Design and development Sales Basic science drives invention Manufacturing Marketing A new technology drives the design of a new product Example Handcrafted radio, using mains power and valves
1920 Introduction of plastic parts - controls
Less power than valve Transistor introduced
1950 Wooden veneer casing, mock leather cover
Improved sound quality
1960 Use of thermoplastics, injection moulding
Miniaturised electronics (IC)
miniaturise products, increased range of features Graphical user interfaces
LED - LCD
Cassette Approaches to a style of design Shape the history of product design Political, social and economic circumstances Started by individuals in one country - spread quickly! Art Nouveau
Post War design
British Industrial design
21st century Task Research a Design Movement of your choice that you could use to influence your work. You must include: Who was involved / key products?
What are it's key features? What aspects you could use in your own work? Materials
Form Reaction against modern movements What makes a classic? Design Classics Examples? Bold, unique designs functional products Evolution The team that designed the Mini was remarkably small: as well as Issigonis, there was Jack Daniels (who had worked with him on the Morris Minor), Chris Kingham (who had been with him at Alvis), two engineering students and four draughtsmen. Together, by October 1957, they had designed and built the original prototype, which was affectionately named "The Orange Box" because of its colour. Keywords: Design Movement / Designer / Influence / Mini Famous / Classic Designs Designed by Alec Issigonis; 1957 Keywords: Design Movement / Designer / Influence / Coca-cola Famous / Classic Designs Designed by Earl R Dean; 1915 The prototype never made it to production since its middle diameter was larger than its base, making it unstable on conveyor belts. Earl R. Dean's original 1915 concept drawing of the contour Coca-Cola bottle Dean was inspired by a picture of the gourd-shaped cocoa pod in the Encyclopædia Britannica. He made a rough sketch of the pod and transformed the shape of the pod into a bottle. The bottle design was patented in November 1915.
Today, the contour Coca-Cola bottle is one of the most
recognized packages on the planet..."even in the dark!". Keywords: Design Movement / Designer / Influence / Dyson Famous / Classic Designs Designed by James Dyson; 1984 In 1974 Dyson bought a Hoover Junior vacuum cleaner.
The Hoover became clogged quickly and lost suction over time. Frustrated, James emptied the bag to try to restore the suction but this had no effect.
On opening the bag to investigate, he noticed a layer of dust inside, clogging the fine material mesh and preventing the machine working properly.
The machine only worked well with a fresh bag, it lost suction over time. He resolved to develop a better vacuum cleaner that worked more efficiently. Designed by Jonathon Ive; 1996 Keywords: Design Movement / Designer / Influence / Apple Famous / Classic Designs In 1999, Apple took the world of product design by storm with the iMac, which is now recognised to be one of the most important products at the end of the century. It has redefined the way computers are perceived, coming in a range of fashionable colours and using a sexy aesthetic far removed from previous computer styling. A detailed approach to every aspect of
the product, from materials to the
marketing, had made the i-Mac a
turning point in accessible design and technology.