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Facebook: The Next Level

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by

Kate Brodock

on 6 February 2014

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Transcript of Facebook: The Next Level

Facebook: The Next Level
Kate Brodock
Founder, Other Side Group
@just_kate
www.katebrodock.com
www.othersidegroup.com

Expanding your use of Facebook for you and your organization
AGENDA
Review

The Facebook Algorithm

Growing Your Audience

Insights and Measurement

Basic Advertising

Case Studies

Q&A
Review
The Facebook
Algorithm
Growing Your Audience
Insights & Measurement
Basic Advertising
Case Studies
Thank you!
Questions?
Contests
Visual Content
Post Frequently
Be Timely
kate@othersidegroup.com
www.othersidegroup.com
@just_kate & @othersidegroup
Presentation: http://bit.ly/OSGFacebook2
Your Content
Voice
Curation
Repurpose
Calendar
Media Types
Sharing
Your Profile
Profile Photo
Cover Photo
About Page
Vocabulary
Likes
Posts
Reach
Engagement

Connecting
Valuable Content
Engagement
Cross-posting
Engage on Other Pages
Hashtags
Ask, but don't be tacky
Other
Be relevant and valuable
Keep it short
Think about timing
Promote on other channels
Respond and engage
Ask a question
Insider's look
Be persuasive instead of just informative
Think shorter
Advertising
Boosted Post
Promoted Page
Full transcript