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Global Marketing Why everybody has to invest in Mexico ?

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Jean-Christophe Louet

on 16 March 2014

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Transcript of Global Marketing Why everybody has to invest in Mexico ?

Global Marketing
Country Presentation : Mexico
17.03.2014
SABREKOVA Dina
BRIERE Tristan
LOUET Jean-Christophe
8 reasons to invest in Mexico
1. Overview
2. Economy
3. Open to foreign direct investment in emerging countries
4. Why make the choice to invest in Mexico ?
6. Even during the crisis Mexico helps companies
7. The investment aid
8. Investment opportunities
Location
Population
In 2012, 121 millions.


Spanish/Indian heritage : 50-60%



Growth
Young & urban population
4 percent are older than 65 while 34 percent are under 14.

Currency : Mexican peso

Trade organizations : APEC, NAFTA, OECD and WTO
1,972,550 square kilometers ( 3 times of Texas)
Mexico City
Balance of trade
Exports: US $370.9 billion (f.o.b., 2012 est.)
Imports: US $370.8 billion (f.o.b., 2012 est.)
78%
49.9%
15.4%
4.8%
Gross Product Domestic
$1.845 trillion (PPP; 2013) - World Rank : 10 th
+ 3.9 %
Economic sectors
Agriculture: 3.9%, Industry: 32.6%, Services: 63.5% (2010 est.)
Chief exports
Chief imports
Manufactured goods, oil and oil products, silver, coffee, and cotton.
Metal-working machines, steel mill products, agricultural machinery, electrical equipment, car parts for assembly, repair parts for motor vehicles, aircraft and aircraft parts.
Mexico is the third destination of inward FDI in the Latin - American and Caribbean region flow
In 2012 due to lower U.S. demand slowdown , FDI annual flows are fairly stable in Mexico
Is a bridge between North America and Latin America
Has a wide variety of natural resources
Is very open to foreign direct investment
The cost of labor is not very high and, in general, it is qualified
Put positive structural reforms
Is the 8th world tourist destination
Because Mexico :
Government has created an open and safe environment for foreign investors.
ProMexico in 2007 ( in English ) was created : it is a federal entity responsible for attracting foreign direct investment in Mexico.
5- The measures implemented by the government
Majors investors :
In addition, 500 of the most important Latin American companies are located in Mexico
The Mexico States strongly compete to attract foreign investment, in developing programs to attract industries that allow:
reduce the purchase price of real estate.
training programs for employees.
Reductions in tax payments.
EPZ's
Key economic sectors
Auto parts , machinery, equipment , chemicals, financial services and insurance.
Sectors with high potential
After-sales services for the automotive sector (repairs , maintenance, sale of parts and accessories ) , electronics, retail chains , food, drinks and tobacco products , professional technical services specialized and personalized. Of the banking sector also increases and represents an opportunity for investors.
Mexico, very good place to be
Let's invest in Mexico !
Thanks for your attention !
Full transcript