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Glasgow Kelvin Brand Toolbox
Transcript of Glasgow Kelvin Brand Toolbox
It is important to make sure that we are all using the logo correctly
Glasgow Kelvin College
You are a...
we need to ensure that all of our communication elements, from a letter or e-mail to the logo on a packing slip is consistent with our brand
TALK THE TALK
in ALL of our internal and
external communication materials
GIMME SOME SPACE
There should ALWAYS be clear
space around the marque
DON'T MESS WITH THE COLOURS!
HUE & CRY
is a sign of hope. It is a positive color inspiring warm and comforting feelings
relates to trust, honesty and reliability, strength and unity
is cheerful, optimistic and uplifting to the spirits
IT'S ALL A BIT VAGUE
Placing the logo on a background image...
Find an uncluttered space!
Be creative but
don't go for overkill!
The shards can be used in brand communication but we need to use them with restraint
Combinations, the do's and don'ts
Only use our 3 brand colours
Use 45 degree angles
Keep to 3 pieces
Create your own patterns
Overlay with imagery
"This clean, modern typeface gives a subtle nod to Glasgow's Art Deco heritage and conveys confidence, stature and distinction."
GIMME THE STUFF!
The Brand Toolkit can be found on the College Intranet within the Marketing Section
In the Toolkit you can access the Brand Guidelines, the logo, design elements and templates
Open Marketing Resources
Or click on Brand Toolbox
GET THE GOODIES
Open the Brand Toolbox to find...
The font, brand guidelines, images, templates and design elements
A DIFFERENT ANGLE
Where's the proof?
ALL external brand use
should be approved by
the Marketing Team
SPILL THE BEANS
If you would like us to help
you with publications please
contact us at
HELP IS AT HAND
We love it and hope you do too
Some templates you will
find in the Toolbox
Misuse of the brand can
get you into trouble!
The font matters
The colour matters