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Glasgow Kelvin Brand Toolbox

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by

hilary ramsay

on 24 October 2014

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Transcript of Glasgow Kelvin Brand Toolbox

You will have noticed that we have a new logo
It is important to make sure that we are all using the logo correctly
DON'T
stretch it!
LOGO
Glasgow Kelvin College
Brand Guidelines
You are a...
we need to ensure that all of our communication elements, from a letter or e-mail to the logo on a packing slip is consistent with our brand
2014
TALK THE TALK
in ALL of our internal and
external communication materials
THE MARQUE
GIMME SOME SPACE
There should ALWAYS be clear
space around the marque
DON'T MESS WITH THE COLOURS!
HUE & CRY
PINK
is a sign of hope. It is a positive color inspiring warm and comforting feelings
TURQUOISE
relates to trust, honesty and reliability, strength and unity
GOLD
is cheerful, optimistic and uplifting to the spirits
IT'S ALL A BIT VAGUE
Placing the logo on a background image...
Find an uncluttered space!
GET SHARDY
Be creative but
don't go for overkill!
The shards can be used in brand communication but we need to use them with restraint
Combinations, the do's and don'ts
Only use our 3 brand colours
Use 45 degree angles
Keep to 3 pieces
Create your own patterns
Overlay with imagery
Typography
AUUX PRO
"This clean, modern typeface gives a subtle nod to Glasgow's Art Deco heritage and conveys confidence, stature and distinction."
GIMME THE STUFF!
The Brand Toolkit can be found on the College Intranet within the Marketing Section
Marketing
Section
In the Toolkit you can access the Brand Guidelines, the logo, design elements and templates
Open Marketing Resources
Or click on Brand Toolbox
GET THE GOODIES
Open the Brand Toolbox to find...
Folders containing:
The font, brand guidelines, images, templates and design elements
SAMPLES
A DIFFERENT ANGLE
GKC
KGB
ART ATTACK
Where's the proof?
ALL external brand use
should be approved by
the Marketing Team
SPILL THE BEANS
If you would like us to help
you with publications please
contact us at
marketing@glasgowkelvin.ac.uk
HELP IS AT HAND
We love it and hope you do too
Some templates you will
find in the Toolbox
design elements
Certificate
Posters
Notice
PowerPoint presentation
Misuse of the brand can
get you into trouble!
WHY?
The font matters
The colour matters
Full transcript