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The Dating Game: Effective Donor Cultivation

How to develop relationships with potential donors.
by

GoalBusters Consulting

on 1 May 2016

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Transcript of The Dating Game: Effective Donor Cultivation

Goals for today
What's cultivation got to do with it?
Hi, I'm ______. Nice to Meet you.
Who thinks you're cool?
Philanthropy=Love of fellow man
Who thinks you're cool?
What motivates a donor?
Principle
Action
Status
What “IS” good
Like causes that are intellectual
Sometimes lean toward traditional, established nonprofits
What “LOOKS” good
Like causes that are high profile
What “FEELS” good
Like causes that are hands on, “make them cry”
Types of Cultivation
Social
Referral
Indirect
Direct
friend-raising
recommendation/testimonial
buying influencer
public relations
tours
personal calls
KEY THING:
Don't ask for money!
Cultivation Plan
Thank you!
@aliceferris
@goalbustersJim
@goalbusters
goalbusters.net
Strategic Business Insights
VALS
http://www.strategicbusinessinsights.com/vals/presurvey.shtml
When's the next date?
So, want to do something sometime?
What's cultivation got to do with it?
Hi, My Name Is...
Speed Dating!
Who you are
What you do
Why it matters
How you can help
So, want to do something sometime?
When's the next date?
Who gets a plan? Top 10/25
Who's in charge?
5-7 contacts/advances
What's an "advance"?
Specific action determined
Deadline
What's a "continuance"?
"We had a great meeting"
Basic issues
I don't have the money
This isn't my thing
I don't like you
When's lunch?
What are the signals?
When do you know when to ask for the "date"?
Ask Readiness
You may not know
Cues:
Tell me more
How much does that cost?
What's the timeline?
Who's supporting this?
Summary
It's not about you
It's a conversation
Measure progress
Look for capacity, concern, connection
Plan to ask
Effective Donor Cultivation
with your hosts, Jim and Alice
FREE!
Full transcript