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Managing Communications - Intro

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stewart ellis

on 16 April 2013

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Transcript of Managing Communications - Intro

Carefully Encode make sure the message is crafted in a way that will be interpreted by message receivers as intended. This means having a good understanding of how your audience interprets words, symbols, sounds and other stimuli.

Allow Feedback – Encouraging the message receiver to provide feedback can greatly improve communication and help determine if a message was decoded and interpreted properly. Feedback can be improved by providing easy-to-use options for responding, such as phone numbers, Internet chat, and email. Keys to Effective Communication Poor Encoding – This occurs when the message source fails to create the right sensory stimuli to meet the objectives of the message. For instance, in person-to-person communication, verbally phrasing words poorly so the intended communication is not what is actually meant, is the result of poor encoding.

This is seen in advertisements that are difficult for the intended audience to understand, such as words or symbols that lack meaning or, worse, have totally different meaning within a certain cultural groups. This often occurs when marketers use the same advertising message across many different countries. Obstacles to Effective Communication The first step in the process of communication occurs when the sender expresses a message.

Communication always has a purpose, goal, or objective. If you don't know what that is, you can't express the message clearly. Common objectives are:
To motivate
To inform
To teach
To persuade
To entertain
To inspire Step 1: The sender expresses the message The Communication Process The aim of this session is to show how communications, knowledge and information can be
improved within an organisation including making better use of IT systems. Aim Reduce Noise – In many situations we have little control over interference with our messages, however, there are a few instances we can proactively lower the noise level eg in advertising we can separate our ad from others by the use of white-space in magazine ads.

Choose Right Audience – Targeting the right message receiver will go a long way to improving communication. Messages are much more likely to be received and appropriately decoded by those who have an interest in the content of the message. Keys to Effective Communication Nearly any distraction to the sender or the receiver can lead to communication noise. In advertising, many customers are overwhelmed (i.e., distracted) by the large number of advertisements they encountered each day.

Such clutter (i.e., noise) makes it difficult to get tyour message through. Obstacles to Effective Communication Medium Failure – Sometimes communication channels break down and end up sending out weak or faltering signals. Other times the wrong medium is used to communicate the message.

Communication Noise – Noise in communication occurs when an outside force in someway affects delivery of the message. The most obvious example is when loud sounds block the receiver’s ability to hear a message. Obstacles to Effective Communication Poor Decoding – This refers to a message receiver’s error in processing the message so that the meaning given to the received message is not what the source intended.

More likely, when it comes to marketing promotions, decoding errors occur due to personal or psychological factors, such as not paying attention to a full television advertisement, driving too quickly past a billboard, or allowing one’s mind to wonder while talking to a salesperson. Obstacles to Effective Communication Feedback ensures that the recipient understood the message by sending the recipient's interpretation back to the sender. The recipient becomes the sender and the sender becomes the recipient, completing the communication loop.

Did someone misunderstand a point? Then explain it again in different words. See if the feedback is more accurate the second time.

If you follow these steps, you'll go far toward becoming a great communicator. Step 4: Feedback returns the interpretation of the recipient to the sender The sender uses a medium to transmit a message.

Types of Media?

For the best communication, you want to choose the best medium. Step 2: The medium transmits the message List Forms of Communication Latin communicare - to share

The imparting or exchanging of information by speaking, writing, or using some other medium

To share or exchange information, news, or ideas.

To succeed in conveying one’s ideas or in evoking understanding in others.

To be able to share and understand each other’s thoughts and feelings.

the successful conveying or sharing of ideas and feelings
Oxford English Dictionary Communication Define Communication Understand how to assess information and knowledge needs.

Be able to create strategies to increase personal networking to widen involvement in the decision-making process.

Be able to develop communication processes.

Be able to improve systems relating to information and knowledge. On completion of this session a learner will: MANAGING
COMMUNICATIONS The people who hear the message don't always interpret it the way you'd like.

Firstly, you construct and deliver the message with the audience in mind. What do they want to hear? What do they need to hear? How much do they already know? What perspectives do they bring with them?

In other words, you need to craft the message for the audience.

Secondly, you try to remove any obstacles to clear understanding. In communication theory, this is often called noise. Noise can be any of the following:
Distractions, such as an overly exciting or irrelevant background
Discomforts, such as hard chairs or a cold room.
Prejudices that people bring with them. You may need to state your assumptions or explain why certain assumptions are not valid. Step 3: The recipient interprets the message The Comunication Process Produce a diagram/flow chart of the communication process Expresses Message Sender Medium Transmits the message Recipient Interprets the message Feedback “My views are one that speaks to freedom”

“If you don’t stand for anything, you don’t stand for anything!”

“I know what I believe. I will continue to articulate what I believe and what I believe I believe what I believe is right.”

"I know the human being and fish can coexist peacefully.“

"They misunderestimated the compassion of our country

"Our enemies are innovative and resourceful, and so are we. They never stop thinking about new ways to harm our country and our people, and neither do we.“

"We look forward to hearing your vision, so we can more better do our job.“

"These are big achievements for this country, and the people of Bulgaria ought to be proud of the achievements that they have achieved.“

"The fact that they purchased the machine meant somebody had to make the machine. And when somebody makes a machine, it means there's jobs at the machine-making place."

"And they have no disregard for human life.“

“I think we agree, the past is over.”

“More and more of our imports come from overseas” Verbal (inc tone)
Non -verbal
Body Language
Notice Boards
Facebook Skype
Mobile Phone
Smartphone App
Radio Adverts
TV Adverts
Print Adverts
iPad (tablet) Business Communication Medium Need for a record

Number of people to be reached


Nature of the information length, complexity, speed of transfer

Cost of the medium Choice of Medium affected by; Any
Questions? What is communication? In pairs compare different forms of communication and look at their advantages and disadvantages. Advantages & Disadvantages When It All Goes Wrong! In your pairs list the obstacles to effective communication Obstacles to Effective Communication BREAK
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