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Social Media & Email Marketing

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Nickie Hereford

on 6 June 2015

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Transcript of Social Media & Email Marketing

Why Social Media?
Increases reach
Additional income opportunities
Builds relationships
Creates branding
Positions you as an industry expert
Tell a story
Be genuine
Be positive
Create original content

Post negative rants
Be too sales-y
Share other people's posts
Post low-quality/small photos
Social Media Do's and Don'ts
Email Marketing
Always write "Happy Birthday" on your friends' walls
Do a contest without mentioning the word "Sale" but use the word "Share"
Use orange, red, yellow and green colors in your posts
Use #hashtags
Social Media & Email Marketing
Provide exclusivity for customers and hostesses
Target desired market
Create Custom Albums
Run contests
Convert "likes" into sales using email capture
Facebook Fan Pages & Private Groups
Facebook Parties
Interactive catalog show
Great for long distance customers
Additional revenue stream
Enhance your business - not the bread and butter!

Tips for successful Facebook shows:
Hostess Coaching
Engaging posts and expert advice
Keep it exclusive
Personally message guests
Full transcript