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Online Work = Offline Career

Using social media to catch the eye of employers.
by

Russel Lolacher

on 6 October 2016

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Transcript of Online Work = Offline Career

Marketing or PR
They aren't handing out jobs after graduation
Cadieux Case Study
Investment
MLAs
Comfort
Time
3 Blogs
April 6 – what we’re doing
May 17 – how we’re doing
May 31 – what we did
2 Newsletter mentions
May
June
2 News Releases & 1 Photo Release
2 Videos (on Youtube and her website)
1 Facebook Event page
Regular Tweets
"Your prospective employer should have heard about you before your resume crosses their desk."
- some guy smarter than me
Be yourself...
almost
Time
Where?
"It’s not what you know, but who you know"
-somebody from the 80s or 90s
Quality over Quantity
Them,
Not You
Get Away from the Computer!
Why
You Should Not Be Online...
Good

vs.
Evil
Examples of
Building Your Online Presence...
RIP
Resume?
ONLINE
IRL
Good
Evil
Good
Find Your Voice
Engage
Define Your Goals
and Values
Go Where "They" Are And
Listen Before Engaging
BE A LEADER
Remember: Be Good
Evil
Evil
...For Good, Not for Evil
Kate is Making You
You Know Being Online is Important
but
You Don't know Why
Your Personal
Online Strategy
Get a Better Job
Get a Job
Treat Yourself Like a Brand
Show,
Don't Tell
LEADERSHIP
Be A Leader
Good
Twitter: @RussLoL
THANKS!
What Could it Lead To?
Brand: The Upsell
GOOD NEWS!!!!
Full transcript