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Rhetorical Appeals

A look at evidence and examples for ethos, pathos, and logos

Deb Manning

on 18 October 2012

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Transcript of Rhetorical Appeals

Evidence and Examples for Pathos, Logos, and Ethos Understanding Rhetorical Appeals What Argumentation is NOT Commercials show the power of emotion through strong imagery. Pathos Persuading by appealing to the reader's emotions. We can look at texts ranging from classic essays to contemporary advertisements to see how pathos, emotional appeals, are used to persuade. Language choice affects the audience's emotional response, and emotional appeal can effectively be used to enhance an argument. Logos means persuading by the use of reasoning.
Giving reasons is the heart of argumentation Means convincing the audience by the character of the person speaking. We tend to believe those we respect. Maya Angelou uses personal stories and anecdotes when she spoke at Coretta Scott King's funeral. ethical argument Ethos Logical Fallacies
When people speak of logical fallacies they often mean to refer to this collection of well-known errors of reasoning
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