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Web Team Site Map

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by

Greg McMullen

on 19 December 2012

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Transcript of Web Team Site Map

AFS Sites set for decommissioning Social Media Umbraco CMS Maintenance Websites only need minor updates on a regular basis. This includes: New Sites / Site Migrations Custom Project Development Some websites require specialized coding projects. This can include: Search Engine Optimization Goals Strategy Create: Engage: Monitor: Measure: social conversations
relevant keywords
industry leaders success
engagement
social conversations in social conversation
through blogs
with comments on blogs shareable content
conversations
an interest Increase Shares: Increase Organic Mentions: Increase Reach: social sharing
engage followers
measure success let people know we are here
listen and engage followers
social sharing tools
be where our stakeholders are create engaging content
social sharing tools
share valuable content Intake Set site goals and objectives
Identify key audiences
Identify key content areas Maintain Regularly (weekly or monthly) update content
Refresh images when needed Reconcile Plan out site architecture
Mock up site design
Migrate Re-purpose old content
Update outdated content
Refresh website images Retire Retire outdated content
Delete folders from AFS Site Examples: "New Sites": Custom Development Maintenance Mode Innovation
Software Engineering
ROSE Pride
Development Math Journal
Interactive Map (admissions)
Mobile Web Project Shelby Co. Project
FIRST Robotics
IPROP
Center for Diversity
Global Programs SEO is the process of affecting the visibility of a website or a
web page in a search engine's "natural" or un-paid
("organic") search results. Analyze new and existing pages
Write and update meta tags
Adjust page titles
Check and adjust for keyword density
Determine and implement "Best Bets" for Search SEO Steps Set update schedule with site Admin
Refreshing Photos
Updating old/outdated content
Rewriting content
Updating faculty/staff bios or pictures Converting .pdf or .doc to an HTML form
Utilizing Umbraco Contour
Creating specialized map functionality
Admissions Interactive Map
Converting a website for mobile devices
Currently in development
Custom interfacing and backend development
EX: Math Journal / Shelby Co. Project Search Engine Optimization SEO is a never ending project due to
new algorithms introduced by Google,
Bing, and Yahoo! (amongst others) on an
unpredictable schedule. Admissions and Financial Aid "Best Bet" Yet, old content still shows up Umbraco now supports simple forms! Alumni Affairs Projected Retirement Calendar December 2012 Admissions
Catapult
Financial Aid January 2013: Civil Engineering, CSSE
IRPA
MACH
Development February 2013: Student Affairs March 2013: Mechanical Engineering
Mechanical Engineering Old
Communications & Marketing (Part I) Course Catalog Administrative Services Users and Groups Rose-Hulman Website Operations April 2013: Mathematics
Communications & Marketing (Part II) May 2013: Observatory
Communications & Marketing (Part III) Projected Retirement Calendar December 2012 Admissions
Catapult
Financial Aid January 2013: Civil Engineering, CSSE
IRPA
MACH
Development February 2013: Student Affairs March 2013: Mechanical Engineering
Mechanical Engineering Old
Communications & Marketing (Part I) April 2013: Mathematics
Communications & Marketing (Part II) May 2013: Observatory
Communications & Marketing (Part III) Simple process Special "Cases" Custom Development Examples: Mobile Web Cornerstone Communication
Introduce, promote, enhance institute goals, reputation
Provide relevant and up-to-date information
Visitor-Centric experience Web Position Recap Institutional Sites Specialty Sites Web Services Intranet Personal / Group Page External Facing
Managed by Comm and Marketing
First, primary, major or only
window for key audiences External Facing
Managed by Comm and Marketing
Showcase unique aspects of experience
Comply with institute standards Internally facing
Student records, employee data etc.
Most require password protection
Not open to the public
External search not emphasized
IAIT Supported
Level of Confidentiality
File Sharing capabilities Internally facing
Managed by faculty, staff or students
If representing the institute, should follow guidelines (yet to be announced) Mostly internally facing sites
For official institute business
IAIT supported third-party vendor (moodle/banner/angel) http://bit.ly/W8LqmG Landing Pages Keyword rich pages (good for SEO)
CMS can feed news to pages
Third party sites are good,
but are not 100% stable; 100% of time Internal External
Full transcript