Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Do you really want to delete this prezi?
Neither you, nor the coeditors you shared it with will be able to recover it again.
Make your likes visible on Facebook?
You can change this under Settings & Account at any time.
Consumers & Consumer Behavior
Transcript of Consumers & Consumer Behavior
Consumer Behavior Spending Consumer spending = 70% of US economy Necessities Non-essentials Nonnative
$338 2 Categories Income Personal Income Personal Consumption Expenditure Personal Savings +13% from 2009
+1.5 Billion +13% from 2009
+1.3 Billion -20.5% vs 2008
-7.4% vs '09
-16.9% vs '10
-3.8% vs '11 Top 10 Discretionary Purchases* $1.13 trillion * Based on 2009 - U.S. Bureau Of Labor Statistics Apparel Products & Services Who is buying? Decision Making Process Tobacco Entertainment Equipment & Services Fees & Admissions Vacation Lodging Hobbies, Toys, Pets & Playground Equipment Gifts Eating Out Alcohol Television, Radio & Sound Equipment Demographic Initiators: Recognize the need Gatekeeper: Filters information/ does research Influencer: Influences purchase and plays persuasive role for Deciders Deciders: Makes final decision Buyer: Final purchase User: Actually uses the end product/ service Geographics Psychographic How do we tell consumers about our brand? Advertising & Marketing First, we must get a deeper understanding of who they are... How do we reach them? Media Hold up! We must understand how they use it. World Pop*: 7,065,135,143 US Pop*: 315,299,693 Top 10 DMAs*: 96,628,000 Cali*:
38,041,430 Los Angeles Metro*:
17,741,200 South Bay:
Lifestyle Impact of Recession What was once considered a "necessity" may now be considered a "luxury" or, even possibly "unnecessary." Effects of the Recession:
"Value Shoppers" Busy, yet always connected and always exposed Results in: My media on my time Shifts in behavior, we'd like to thank...