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Music Video

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Vanessa Paget

on 28 January 2014

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Transcript of Music Video

Music Videos
Purposes and Techniques of
Clarity - Zedd ft. Foxes
How to save a life - The Fray

Sweet Dreams - Beyonce
Genre: R&B
Genre: Pop
Genre: Rock
Popular music genre: Pop
Digital graphics

Commercialism/Product Placement
Other pop videos
Price Tag - Jessie J
In the video there was also composition, lots of lip syncing, motion graphics, surrealism, and lyric interpretation.
In this video there was motion graphics, lip syncing, lyric interpretation, surrealism, narrative, extending of the songs meaning, product placement, and the introduction to the song is a homage to Alfred Hitchcock's film Vertigo. There is also a reference to the song Cherry Pie by Warrant.
Paparazzi - Lady Gaga
Widely popular music genre (alternative rock)
Lyric interpretation
Cutting to the beat, lip syncing, and camera movements (zoom/pan).
Other rock videos
The Killers - When You Were Young.
Strong amount of lyric interpretation within this video.
The lyrics help to boost the narrative within the video.
Also extends the meaning of the song since the video has an introduction and more of a narrative.
There is also lip syncing in the video.
Meatloaf - I would do anything for love.
Some lyric interpretation
Strong amount of narrative within the video because it's Beauty and the Beast inspired.
There is also lots of lip syncing within the videos.
The video was also directed by the famous director, Michael Bay.
Screen shots taken from the music video on Youtube
Popular music genre (R&B), composition, surrealistic, digital graphics.
There is not a whole lot of lyric interpretation in the video.
There is a lot of cutting to the beat and lip syncing within the video.
Controversial video's
One thing that makes some video's get more exposure is controversy.
Many video's have strong religious or sexual undertones.
Sometimes this means the artist can get a reputation or sometimes the video even gets banned.
Screen shot from Madonna's, Like A Prayer.
A recent example of a controversial video would be Blurred Lines by Robin Thicke. The unrated version of the video was removed from YouTube but was later restored and received 1 million views within the first few days.
Purpose of music video's
To promote the song.
To get more exposure since the video can be played and share on a variety of online channels.
To increase revenue.
To cause controversy which might make the video gain more notoriety.
Can use it as a way to make political or social commentary
/ Techniques
Lyrical interpretation
Cut to the beat
Lip syncing
"Chasing relentlessly"
Digital graphics
Parklife - Blur
Because of you - Kelly Clarkson
Full transcript