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Brave New World VS NOW

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Lauren Riley

on 21 January 2014

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Transcript of Brave New World VS NOW

1) Consumerism in the modern day world is all around. You cannot go one day without seeing an advertisement for something, intentionally or unintentionally. There is an advertisement for almost all of the products we buy in everyday life. This is how we choose the products we want. We see commercials, coupons, pop up ads on social media, billboards, etc. Companies put their products on high pedestal's when advertising so people will want to buy them. The consumers of this world resemble dung beetles rolling up crap as we buy anything in our path. We are drawn to brand names now; we only want something if it's the right brand or the expensive version of something. If we don't have the latest trend in our world then you we're almost looked down upon in society. You are an outcast to everyone because you aren't conforming to their ways. It is sick how twisted society is.
Brave New World VS. Now
Consumerism in Brave New World is much more systematic and planned out like a serial killer's plan to murder his victim versus our world which resembles the dung beetle and its need to roll up whatever crap is in his way. All consumerism in this world and Brave New World is greedy. In our world we want the new thing that's out there when every three months or less there's something else we want. In Brave New World when they are little they are "conditioned" to hate the country side but love country sports that use a lot of gear. Consumerism is a sickness.
Consumerism in our world and Brave New World may be different in many ways, but they are similar in some. In Brave New World, the World State conditioned the people to buy and buy. In our world we are surrounded by ads to buy everything from paper plates to cars. These worlds are the same because it is a continuous cycle of buying and selling with somebody on top making a gross amount of money. Also, there is the 1% of the rich people and 99% of the citizens. In our world the 1% is the government and the rich people, in theirs it is the World State. For the 99% in their world it is all the people who aren't part of the World State and in our world it is everyone who is not in or apart of our government.
2) In the Brave New World, their way of consuming goods is much different than in our world. Like said before, the World State has a way of "conditioning" their young babies to buy, buy, buy. They use electric shock therapy to make the lower castes hate flowers and the country side, but they make them love to travel to play sports that require a great deal of equipment. Doing this ensures the World State that they will have a never ending flow of money. Everything in their society, even the creation of children, is systematic to the point where the world is like an assembly line. From when the children are "created" to when they die their lives are set up as a serial killer would set up a trap for his unsuspecting victim. Brave New World's consumerism is very thought out, and mechanical.
By Lauren Riley, Emily Rose Collette, and Ryan Dunn
In conclusion, consumerism is the base of both of the societies. We are now embodying the image that Aldous Huxley had of the future in terms of consumerism. It may not be as clear to see since we do not follow the World State society in other ways: such as how people are brought into the world, and the caste systems, but the way we always are buying and selling, so we can always have the newest items and throwing away the old, is scarily similar to the system in the World State. "The more stiches the less riches: the more stitches the less riches..."
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