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Media Studies Triangle: Hunger, The World's Greatest Solvable Problem

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by

Jon Erebara

on 2 December 2014

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Transcript of Media Studies Triangle: Hunger, The World's Greatest Solvable Problem

Media Studies Triangle: Hunger, The World's Greatest Solvable Problem
Text
Audience
Production
CULTURE AND TARGET AUDIENCE
- Western culture, as the text is English and wants us to help and donate.
Video:
DENOTATION
- An animated YouTube advertisement that
talks about hunger, how it affects us, and what we can do to stop it.
- POV is third person, as the World Food
Programme is explaining to the viewer about
the issue.
CONNOTATION
- Implies that if women all over the world get education,
some can rise to become great leaders of their nations.
- Also implies that if all the people in the world get food, almost all the
violence in the world will stop, leading to peaceful societies.
- Also implies that we should start buying produce from local
food markets and small farmers instead of grocery stores, as
they could have higher quality produce.
CODES
- Everything is animated, showing off a colourful perspective of the world.
- If you look very carefully, the backgrounds are open fields, consisting of tall grasses and trees.
- Also, the way the women are dressed show that the culture in that area
is not western, but more symbolic of places like Africa and India.
- Music also seems rather sad, as if saying that if we don't help stop this
problem, it will only get worse.
IDEOLOGY AND VALUES
- Health of starving people is valued.
-Idea that if we feed all the people in the world, wars, violence and crime will stop.
COMMODITY
- Advertises a world issue: Hunger.
- Idea is the same between almost all commercials describing hunger: If you help try to stop it, the world will be a better place.
- This ad is slightly different, as it also talks about women's rights.
INTERTEXTUALITY
- The information is being displayed in a
very cartoon-ish way.
-The art style mentioned seems to make the ad
less serious.
- References the fact that this ad only seems to
talk about people starving in certain places, which may
infuriate those who come from those areas.
- Art style, backgrounds and dresses signify that the people needing help are third-world countries and areas like Africa.
- Also, the text seems more fitting of adults who can personally help these areas.
TEXTUAL COMPETENCE
- Easy to understand.
- Nice to look at.
- Gives you enough information to be interested in the topic, but not too much so that you get bored.
PSYCHOLOGY
- Looks like a cartoon, but has a serious undertone, making you feel slightly sad.
- End of the advertisement fills you with hope and a longing to help.
SOCIAL FUNCTION
- Reinforces image of third-world countries as war-torn areas with no food or water.
- Puts focus mainly on women and their education.
WHO WOULD NOT WANT TO HELP OR CARE ABOUT THIS TEXT?
- Racist people who don't care.
- Greedy people who want only for themselves.
- Some food companies who might think that this ad trying to make people divert away from buying in grocery stores and instead go to local food markets.
CODES AND PRACTICES
- Music slows down in the end of the commercial.
- The cartoon-ish animations stop 20 seconds before the video
ends, showing only text.
- This shows that the company wants to actually be serious for a moment.
FINANCE AND DISTRIBUTION
- This commercial is aired on YouTube only, as it is more of a message from the World Food Programme.
- Because of the small amount of ads about hunger, it does not have any "competitors".
TECHNOLOGY
- A lot of editing, animation and design techniques have been used, making this commercial hard to re-create.
- Music being used is a remix of Beethoven's Moonlight Sonata.
- Remix made by SoundRemedy.com.
OWNERSHIP
- Ownership of this advertisement goes to the World Food Programme, an organization dedicated to stop hunger across the world.
THANKS FOR LISTENING!
Full transcript