Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

IPTV & Online Video BAC

No description
by

diego castrillo

on 24 August 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of IPTV & Online Video BAC

Televisión Analógica Terrestre
TV por Cable y Satélite
Hasta 1990
Televisión Digital Terrestre
Televisión por IP
2000
Después de 1990
2005
Televisión Móvil
2005
Televisión HD
2010
2015
Televisión 3D
Consumo de TV
Individual o Grupal
Consumo de TV Personalizado
TV Móvil
TV paga
IPTV
IPVOD OTT
IPTV
IPTV
IPVOD
IPVOD
Red IP pública.
Contenidos bajo demanda.
Miles de horas de video SD.
Contenidos HD.
Pago por visión, suscripción, publicidad.
Red IP segura / privada.
Cientos de canales SD.
Canales HD y 3D.
Contenidos bajo demanda
DVR virtual o fijo.
Interactividad.
Medición de audiencias.
Proveedores IPVOD / OTT
Proveedores IPTV
Proveedores
IPVOD / OTT
Con Set Top Box (STB)
Proveedores
IPVOD / OTT
Sin Set Top Box (STB)
Apple TV.
 
Big-time entertainment. One small box.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
Apple TV.
 
Big-time entertainment. One small box.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
Apple TV.
 
Big-time entertainment. One small box.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
Apple TV.
 
Big-time entertainment. One small box.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
Apple TV.
 
Big-time entertainment. One small box.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
Apple TV.
 
Big-time entertainment. One small box.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
Apple TV.
 
Big-time entertainment. One small box.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
Apple TV.
 
Big-time entertainment. One small box.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
Apple TV.
 
Big-time entertainment. One small box.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     
Contenidos y Servicios Apple TV
Apple TV STB
Google TV (Logitech)
Con Set Top Box (STB)
Google TV
Contenidos y Servicios Google TV
1997: alquiler de DVD's por correo.
2007: 6,7M de clientes lanza su servicio de streaming.
2011: 23M de clientes separa sus servicios.
2011: expansión internacional y lanza en Argentina.
90.000 títulos en DVD y 12.000 en streaming.
Disponible a través de más de 450 equipos y dispositivos conectados: computadoras, tablets, smart phones, consolas, reproductores de Blu-Ray, connected TV's, DVR's, etc.
Nº1 OTT en el mundo: 24,8M de clientes.
NETFLIX
Netflix
2007: NBCUnviversal, News Corp (Fox), ABC/Disney.
Películas, y programas de TV de 260 proveedores.
Inicialmente con publicidad: 650 anunciantes.
Acceso a través de distintos equipos conectados.
2010: suscripción Hulu Plus 2M de clientes.
2011: lanzamiento en Japón.
HULU
Hulu
AT&T Uverse TV
Internet TV
Red IP pública
Canales de TV abierta, de pago, o de marcas.
Miles de canales.
Usualmente gratis, o suscripción
Streaming y/o VOD.
Cada vez más utilizados por las marcas.
IPTV
Y
Video Online
Tipos de Televisión IP
I. IPTV
II. IPVOD
III. Internet TV
IV. Internet Video
Internet Video

Internet TV

Internet Video
Red IP Pública.
Generalmente producidos por aficionados (User Generated).
Usualmente de corta duración.
Normalmente gratuitos, o con publicidad.
YouTube: máximo exponente.
Sitios de Internet Video
Ranking Online Video Sites
US Mayo 2012
Ranking Online Video Ads
US Mayo 2012
Fuente:CiscoVNI
1990
2000
2010
Tráfico de Video a través de Internet
Tráfico de Video en la red 2%
Tráfico de Video en la red 51%
HLS
HSS
RTMP
HDS
STB
PC
Mac
Consolas
iOS
Android
Formatos y Equipos
TV Everywhere
TV Everywhere (TVE)
Red IP pública.
Canales de TV abierta y de pago.
Contenidos live, y VOD.
Ofrecido a clientes y no clientes.
Gratis, con publicidad o bajo suscprición.
TV Everywhere
TV Everywhere
Equipos y Dispositvos
TV Everywhere

Mac
Laptops
IPhone
Tablets
Smartphones
Canales de TV a través de Internet
Integrado en el TV
El nuevo paradigma audiovisual
4 Pantallas: Múltiples Servicios
Panorama Actual
4 Pantallas
Múltiples Servicios

Smart Phones
Laptops
Netbooks
Tablets
Televisores
Full transcript