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App Review: Clash of Clans
Transcript of App Review: Clash of Clans
Ting Chen Strategy game
Released by Supercell
August 2, 2012
iOS only From humble beginnings... ...to a large empire Main Units Resource Buildings Defensive Buildings Secret Sauce: Design Fantastic game design
Tutorial short and simple
Competitive multiplayer Competitors Prognosis Large, steady and growing user base
Strategy game done right
Late 2012 raking about $500,000/day
Currently $1 million/day
Have yet to expand to other platforms Inviting to large audience Continuously updated
Keeps users active
Free to play, pay to win Secret Sauce