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Outback Steakhouse

by Catherine Ciccone, Sal Geneva, Tom Geneva and Kyle Brennan
by

Catherine Ciccone

on 21 January 2015

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Transcript of Outback Steakhouse

Positions and Salaries
Introduction
Servers: earn anywhere from $1000 to a little over $2000 per month which comes out to $12,000 to $24,000 annually.

Bartenders: make $20,000 annually before tips.

Hosts: earn $5.00 an hour plus tips, averages out to be from $10.00 to $12.00 per night.

Take Away Person: earn $6.00 plus tips.

Bussers: receive minimum wage, $7.25 + tips from wait staff.

Line Cooks and Prep Cooks: earn $10.00 an hour. 40 hours per week (full time)= $400 per week x 52 weeks= $20,800 annually.

Kitchen managers: earn $35,000 annually.

Restaurant managers: receive $38,000 annually.

General manager: earn $50,000 annually.

Managing partners: $60,000
Locations

Outback Steakhouse is an Australian themed steakhouse restaurant.

Founded by Chris Sullivan, Robert Basham, Tim Gannon and Trudy Cooper and Elizabeth Smith is CEO.

The Company's strategy is to differentiate its restaurants by emphasizing consistently high-quality food and service, generous portions at moderate prices and a casual atmosphere.

Bloomin' Brands, Inc., headquartered in Tampa Florida and was founded in 1988.

Bloomin' Brands, Inc., is a company of restaurants that owns and operates Outback Steakhouse, Carrabba's Italian Grill, Bonefish Grill, Roy's Restaurant and Fleming's Prime Steakhouse & Wine Bar.
Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, and Wyoming.
U.S.
International
Australia, Brazil, Canada, Costa Rica, Dominican Republic, Guam, Hong Kong, Indonesia, Japan, Korea, Malaysia, Mexico, Philippines, Puerto Rico, Singapore, Taiwan, Thailand and Venezuela.
Longhorn Steakhouse
Texas Roadhouse
Applebee’s
Boulder Creek

Outback Steakhouse goes above and beyond its competitors in the steakhouse category. They were rated #1 by ZAGAT for Best Steak in 2009-2012.

In 2012, Longhorn Steakhouse placed 3rd in the steakhouse category generating 7% of U.S. steak sales. Texas Roadhouse placed 2nd in the steakhouse category generating 9.2% of U.S. steak sales. Outback Steakhouse placed 1st in the steakhouse category generating 16.5% of the market.
Competitors
Auzzie- Tizers To Share (10)
Soups & Salads (5)
Outback Favorites (8)
Specialty Cuts & Combos (6)
Straight From The Sea (6)
Creat Your Own Signature Steak
Burgers & Sandwiches (6)
Freshly Made Sides (10)
Signature Side Salads (4)
Irresistable Desserts (5)
Menu
Media Coverage
Interview
Article
Competitive Advantage
Outbacks competitive advantage is its hiring process. This process is one of the greatest, strategic tools which the company uses to ensure it attains high and positive results in the hospitality industry.

They believe in exercising a rigorous process in employee selection in order to acquire the best employees with good qualities that not only enable them to deliver the best services, but also to stay put and thus increase the company’s retention and reduce the turn over rate. The selection process involves a few major steps.

The first step involves the completion of an application form.

The second step involves assessment through a test on cognition, personality and ethics. If you do not pass this test you will not be able to be interviewed and have to wait 90 days to apply again.

The last step involves an oral interview which invovolves the interviewee to pass different stages of the interview process.
Chicken On The Barbie
Shrimp On the Barbie
Sweet Adventure
Sampler trio
Ribeye
Grilled Salmon
Marketing
Facebook page:
https://www.facebook.com/outback
Twitter page:
https://twitter.com/outback
Youtube channel:
http://www.youtube.com/outbacksteakhouse1
Latest News: Go to
http://www.outback.com/tourney
and place your vote to decide which of four appetizers you want to be free at Outback locations. This offer is available Tuesdays on 3/26, 4/2 and 4/9.
Thanks for Giving program- From Feb 3-Apr 5,
1 million dollars was raised and then donated on June 22, 2011 to Operation Homefront, a nonprofit organization which provides emergency financial and other assistance to military families and wounded warriors.
"Steaking Acclaim:" How Outback Steakhouse Went from Down Under, All the Way to the Top
Spends 3.7 percent of sales on promotional efforts.

Broadest reach is through advertising, especially on television.

Unit volumes averaged $2.6 million before TV ads. Today, the average is $3.4 million.

TV generates alot of awareness, however it is not enough. Other brand building efforts are needed.

Outback has a strong affinity with participation in sports.

Sponsor NASCAR, NFL, and college football, as well as golf and little league baseball on a regional or local basis.

Sporting events Outback is involved in presents the opportunity to touch families in the communities that they serve.
Q. Are there set principals and beliefs you follow on a daily basis?
Q. How do you implement teamwork and motivate your staff?
Q. What do you do to stay calm under high stress situations?
4.) Q. How do you stay organized and jugle all of your responsibilites effectively?
A. It starts with leadership. You have to set a great tone. You have to leave everything from your personal life at the door before going in to work. Letting everyone know that you are here to help them at any time and being relatable is very important.
A. I use tools such as binders to seperate things into different categories, color coordinating the differnt sections and hand writing certain things I have to update weekly.
Q. What are the most important things you have learned working as a manager?
A. I learned how to restrain myself in high stress situations and how to communicate much more effectively.
A. First I count to 10 in my head, breathe and go through certain steps.
1. believe 2. listen 3. knowledge 4. satisfy 5. thank them
A. Yes, we have a book of principals and beliefs with 6 main things we follow: 1. hospitality 2. courage 3. judgment 4. spirit (outback attitude) 5. operational excellence (meeting costs) 6. belonging
5.)
3.)
2.)
1.)
Full transcript