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Sociopsychological Communication

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gail wilsonsk

on 17 May 2013

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Transcript of Sociopsychological Communication

Sociopsychological Tradition What Hovland's Theory Background Stimuli Communicator Individuals Response Tania Erofeeva, Samina Hossain, Gail-Ann Wilson History & Three Branches Behavioral Cognitive Communobiology Barriers to Communication Application Videos Sociopsychological Tradition COMM 502 Attitude and Opinions Emotions Status Difference In Attention Closed Mind Distrust Poor Retention Premature Evaluation Successive transmission of the message becomes decreasingly accurate. In the process of transmission, a part of the message is lost at every stage. This is because of poor retention on the part of the receiver. Thus, an incomplete message is conveyed. Premature evaluation prevents effective communication. Some people form a judgement even before receiving the complete message. Once a judgement is already formed, the mind is closed to the rest of the message, When the receiver is biased or hostile towards the sender the message is either ignored or misinterpreted. A person with a closed mind is not willing to listen and is not prepared to reconsider their opinion. As such, it is very difficult to communicate with such person. In attention arises due to mental preoccupations or distractions. This causes barriers to communication Status is a very serious barrier. Subordinates fail to communicate with their superiors because either they are too conscious of their low status or too afraid of being snubbed off. The personal attitude and opinions of the receiver often interfere with communication. If the message is consistent with the receiver's attitude and opinion they receive it favorably. When the message is inconsistent with the receivers attitude and opinions, they are not likely to be received favorably. Emotions like fear, anger, worry, and nervousness block the mind. It also blurs thinking power and one fails to organize the message properly. When the message is not organized properly it cannot be conveyed effectively. Human Communication Stimulus response approach, how people actually behave in communication Mental operation used in managing information that leads to behavioral output Biological Perspective - Transmits communication - Transmitted by communicator - Made to communication by the cummunicatee - Who respond to communication Hovland's Additional Ideas Psychological, sociological, and anthropological contributions are equally important in developing communication theories Concept of "reward system" - is in context of what gets rewarded/punished by society Advertising - clear message, understood by majority Berger and Calabrese - Focus on initial interaction between strangers - Beyond initial interaction; frequency of contact is inversely proportional to uncertainty Phases of uncertainty in interaction: Verbal Communication Communication environment Nonverbal affiliative expressiveness Information seeking Intimacy level of communication content Reciprocity Rate Similarity Liking Poole Focus on group communication Group should be the basic unit of analysis in communication research - Dyads don't include multiple others - The whole becomes greater than the sum of its parts - Groups constantly have to reestablish and renegotiate their boundaries Limitation; studying groups takes more time and effort Sociopsychological tradition - an interdisciplinary tradition where communicator use rhetoric as a stimulus for delivering a message with massive usage of semiotic tools which rely on non-verbal communication and the cybernetic of processed images to give communicatee the experience of a phenomenological construct in view of his (or her) sociocultural paradigm and waiting for his (or her) response where communicatee react to the content of the message through the filter of critical thinking. It is the study of behavior in social contexts. It is conceptualized as a process of social interaction It emerged in the early decades of the 20th century It is younger than rhetoric & semiotic traditions, but already the dominant source of theory for social scientific communication studies Great Social Changes Shocking Event in History New Great Discoveries New Technologies Communication as a process Nonverbal Communication is an important part of the three branches of communication Can you identify the communication problem? Edvard Munch The Scream Levels and Channels What levels of communication are there
in terms of psychological depth ranging
from shallow to deep? Channels/Modes of communication:
verbal, nonverbal, tone, body language Small Talk Facts Convey data and information Cliches, greetings
- to establish "ritual" social connection Opinions ideas, judgements
- the purpose is to convey attitudes and beliefs Feelings emotions, affect
- the purpose is to communicate emotional states Advertising in sociopsychological tradition
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