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Charles Garibal

on 9 April 2013

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Transcript of SEO

Why ? How it works ? Crawling and Indexing Imagine the World Wide Web as a network of stops in a big city subway system. The link structure of the web servers bind all of the pages together. Prodiving answers It is both “relevance“ and “importance” that the process of SEO is meant to influence. Search engines determine importance thanks to algorithms and mathematical equations The basics ? The "Perfectly" Optimized Page (for the example keyword phrase "chocolate donuts") Page title : Chocolate Donuts | Mary's Bakery Meta Description : Mary's Bakery's chocolate donuts are possibly the most delicious, perfecty formed, flawlessly chocolately donuts ever made. H1 Headline :
Chocolate Donuts from Mary's Bakery Image filename :
chocolate-donuts.jpg Photo of donuts (with Alt Attribute) :
Chocolate Donuts Body Text : H2 ...

H2 ... (keywords chocolate and donuts, external and internal links ...) Page url : http://marysbakery.com/chocolate-donuts Accessibility Content Basic On-Page Elements User Experience Marketing Advanced On-Page Optimization Thanks you for listening, any questions ?
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