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Intro to Industry

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Mark Grayson

on 11 June 2013

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Transcript of Intro to Industry

Welcome to...
"Who's in the marketplace anyway?"
basal publishers
supplemental publishers
new players
advocacy/pr groups
virtual schools
steady and predictable...
Textbooks replaced on a 6-8 year cycle
Process driven by "adoption states" in South and West
Adoption states had specially designated $ set aside for textbooks
"adoption states"
18 biggest shown here
State buys books for districts on a set schedule (typically a 6-8 year cycle)
Bigger states can afford to make crazy demands on publishers.
Publishers can afford to make huge free-with-order packages and elaborate customizations.

In remainder (Open Territory), districts buy with their own money whenever they want to (and get less attention).
"Hasta la vista, baby," says Schwarzenegger...
"It's nonsensical--and expensive--to look to traditional hard-bound books when information today is so readily available in electronic form." Schwarzenegger, June 6, 2009
California opts for (free) open-source texts for now.
No new standards, teaching frameworks or adoptions until 2013 or later.
Maybe everything's NOT always bigger in Texas..
Legislature only appropriates enough money for 85% of forecasted textbook purchase.
Future years look daunting.
Schools can now buy software, hardware, or lab kits with textbook funds.
Districts adopting open-source or online texts share savings with the state.
Florida: sunset in the Sunshine State?
July 2009: "Textbook" redefined to include software, kits, etc.
NO!!
People didn't stop buying cars when the Big Three stumbled...
What do they still need?
curriculum
content
organization
Intellectual property: the effective juxtaposition of content (not just words)
Who can still win?
Supplemental publishers
Software providers
Technology providers
Education-as-a-service
It's the Feds!
Don't Panic!!
Or...
The Business of Education
How the stuff gets from you to the kids...
...with just enough el-hi publishing lingo and industry lore to make you feel like one of the cognoscenti...







They make products big enough to cover a whole school year's worth of content for a course in a core discipline.
Who are the basal publishers, and where did they come from?
What is this "Big Three" of which you speak? <rhetorical>
Following the money... (and the dirty secrets), part 1
?
John Paulson
Following the money... (and the dirty secrets), part 2
1991
Jovanovich
March 2013
Full transcript