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Sofitel SWOT Analysis

Aleikha's report
by

Aleizer Yrrah Jasmin

on 4 February 2013

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Transcript of Sofitel SWOT Analysis

Sofitel Philippine Plaza Hotel SWOT Analysis Strengths Sofitel Philippine Plaza Hotel 1.Location
Sofitel Philippine Plaza Hotel is set in 12-acre grounds and commands a breathtaking view of the Manila Bay.
2.Number and design of rooms
Sofitel Philippine Plaza Hotel comprises 645 rooms, all of which are elegantly designed to meet the requirements of the tourists that arrive. 3.Restaurants and Bars
4.Facilities and Services
Facilities at this hotel include sauna, massage, golf, whirlpool, cocktail lounge and steam room. Laundry services and doctor on call are available at this place. There is a fitness center, garden, and pool outdoor contour.
5.Business Facilities
Sofitel Philippine Plaza Hotel offers a wide range of business facilities for the tourists. The conference rooms are decorated with state of the art business amenities. 6.Amenities
•Air conditioning (in room)
•Telephone
•Newspaper (free)
•Television (cable/satellite)
•Refrigerator
•Non-smoking rooms
•Balcony/terrace
•DVD/VCR
•Coffee Maker
•Mini-bar
•Daily maid service
•Kitchen/Kitchenette Weakness 1.Prone to flooding since it’s nearby the Manila Bay. 1.Technological advancement
2.Expansion to other countries
3.Supplier involvement Opportunities 1.Intense competition
Top Competitors:
•Shangri-La Manila
•Mandarin Oriental Manila
•Intercontinental Manila
•Pan Pacific Manila
•The Manila Peninsula
2.Unstable global economic status
3.Limited resources Threats
Full transcript