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Evolution of the consumer

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by

Kirsten Buckle

on 11 March 2014

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Transcript of Evolution of the consumer

Evolution of
the consumer

Auto deploy appliances
Integrated home
Vacuums
Magazines
Billboards
Radio
Friends and family
1970s
Independent stores
Markets
1950s
Fridges and
colour TVs
Bands, celebrities
and TV advertising
Duty free
Self-service stores
Mail order
Teletext
Shopping centres
1990s
Branding
and
price
Fast
fashion
Internationalisation
Product
placement
(films etc.)
2000
iPod
Digital camera
Smartphone
Customer
reviews
Social
media
Smart
phones
SEO
WiFi
Shopping centres
Vending machines
OCRs
Outlets
Discounters
Like-minded community
Ecommerce
Marketplace
Convenience stores
2024
Tablets
Wearables
2014
Ethical sourcing
Sustainability
Personalisation
Mobile phone
CD player
Laptop

Televisions
M commerce
Click & collect
Social media commerce
Apps
Showrooming
Home delivery

Localisation
Ultimate convenience
Energy security
Drones
In appliance purchase
3D printing
News commerce
Crowd funding

How has power shifted?
Retailer
1950s
1990s
1970s
Manufacturer
Limited choice

Only route to market
Power of brand

Distribution

Scale
Retailer
Data aggregator
2000
Consumer
Manufacturer
2014
Consolidation

Private label

Global sourcing

Consumer data

Internationalisation
M & E commerce

Social media

Technology

Consumer data

Direct to consumer
Holistic view of consumer data
2024
Evolution of
the consumer
This is where people shopped
This is where people shopped
This is where people shopped
This is where people shopped
This is where people shop
This is where people will shop
This is what influenced people
This is what influenced people
This is what influenced people
This is what influenced people
This is what influences people
This is what will influence people
Bands, celebrities

TV advertising
Branding and price

Fast fashion

Internationalisation

Product placement
(films etc.)
Shopping centres

Vending machines

OCRs

Outlets

Discounters
2014
Duty free

Self-service stores

Mail order

Teletext

Shopping centres
Independent stores

Markets
Ethical sourcing

Sustainability

Personalisation
Ecommerce

Marketplace

Convenience stores
Customer reviews

Social media

Smart phones

SEO

WiFi

Like-minded community
Magazines

Billboards

Radio

Friends and family
M commerce

Click & collect

Social media commerce

Apps

Showrooming

Home delivery

Localisation

Ultimate convenience

Energy security
Drones

In appliance purchase

3D printing

News commerce

Crowd funding
The many channels and influencers today
Full transcript