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CREATIVITY

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by

Will Kara

on 24 March 2015

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Transcript of CREATIVITY


CREATIVITY
Individual perspective
24%
You got it or you don't.
Creativity can be taught
Somewhat possible for people to improve their creative abilities.
Can Creativity be Taught?
Indefinite question

Right tools, processes and environment
How to Stimulate Creativity
Imagination
Knowledge
Attitude
Habitats
Resources
Culture


Why is the definition of creativity so mysterious?
People are unsure of how their original ideas arise.

Creativity applies to a broad range of people/activities.
What is creativity?
Purpose
What is creativity?
Why we need creativity?
How to stimulate creativity?
Can creativity be taught?

What is creativity?
"
The spark of genius that takes a company from good to great.
Provides unique ways to solve problems.
Stimulate progress within an organization.
So What Is Creativity?

The ability to:
Perceive the world in unique ways
Recognize patterns
Make connections

Hard to define because it is constantly evolving.
“We have to continually be jumping off cliffs and developing our wings on the way down.” - Kurt Vonnegut
Ford Motors
Oldsmobile
GOOGLE
Blackberry
Henry Ford
Ford's conveyer belt was first introduced in 1908 and was implemented in 1913.

This was one of the first steps to mass production in the history of auto industry.


GOOGLE
Think With Google-Creative Sandbox
"Share your Ideas with Google."
Driverless Car by Google
Mobile Technology
2009
Oldsmobile
1939 Olds
Innovation Impact
On the Micro-Scale:
Service Sector
70% of Total Economy
75% of Employment
Innovation Impact on
Service Sector
Annual Average Productivity : 26%
Annual Average Economic Growth: 63.7%
Exception: Legal
On the Macro-Scale:
Knowledge Generation
Demand
New Venture Creation
Firms Innovation
Using original or imaginative ideas.
Benefits of Creativity in Business
Assessment Challenges
Many different views

My opinion

Statistics

What do you think?
29%
47%
Questions?
Hard to define
Long term
Full transcript