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Transcript of Q-Mobile
In 2011, Consumers Found that
-Mobile Does not Supports the Word
“ Mohammad” & “Ahmed
. Then they Perceived that “
“ stands for “ Qadiyani “ . It means
SKY is our FIRST Step……..
YOU are on the right TRACK guys.
QMobile is a Pakistani smartphone corporation and largest smartphone brand in the country.
It was founded in 2009 by Mian Pervaiz Akhtar & Muhammad Azhar Naeem.
QMobile’s range includes dozens of phones including touchscreen, QWERTY, WiFi all running Android OS. Tablets have also been introduced recently into their products list.
By Aqib Jamal
Top 10 mobile Brands: comparison
The Company is to develop path breaking technologies and efficient processes
that incubate newer market, enliven customers aspirations and continue to make Q Mobile a trusted market leader amongst people.
Mian Zeeshan Akhtar, CEO, Chairman and mastermind behind the success of Q Mobile.
completed Education in U.S in 2003
Affiliation with L.G & Samsung
At 30 , Akhtar took charge of a company that soon became a corporate giant.
“ The sky was the limit ”
Youngest Entrepreneur of Pakistan
Rs. 1800 to Rs. 35000
For Lower Class
For Upper class
As, Q-Mobile targets both
Upper Class and Lower Class.. So that…..
High End Consumers
Uncertainty in the Economic
Condition in Pakistan
Lead in the Market
SWOT Analysis ( cont )
No information in Rural Areas
User experience with the Internet
on mobile not ideal screen size,
keypad and slow network speeds
Wide Model Range
Ideal comparison-shopping tool for shopping and buying decisions
Sales of smartphones with Internet capability booming
Motivation T.V channels
Almost On Every Mobile
Marketing MIX (cont)
Then People Stopped purchasing
In a Discussion Group
-Mobile started Campaign