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Q-Mobile

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by

aqib uddin

on 5 March 2014

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Transcript of Q-Mobile

Thanks

http://www.pakistaniface.com/Thread-Q-Mobile-not-show-name-of-MUHAMMAD.html

http://www.awamiweb.com/q-mobile-is-not-qadiani-company-advertisements-issued-33621.html
http://en.wikipedia.org/wiki/QMobile
http://tribune.com.pk/story/598082/rising-stars-the-man-behind-q-mobiles-success/
Sources


In 2011, Consumers Found that
Q
-Mobile Does not Supports the Word
“ Mohammad” & “Ahmed

. Then they Perceived that “
Q
“ stands for “ Qadiyani “ . It means
Q
adiyani Mobile.

Issue

Price List

SKY is our FIRST Step……..
;)

YOU are on the right TRACK guys.

For IBIANS

QMobile is a Pakistani smartphone corporation and largest smartphone brand in the country.
It was founded in 2009 by Mian Pervaiz Akhtar & Muhammad Azhar Naeem.
QMobile’s range includes dozens of phones including touchscreen, QWERTY, WiFi all running Android OS. Tablets have also been introduced recently into their products list.

Q
Mobile Profile

By Aqib Jamal

Q
Mobile

Top 10 mobile Brands: comparison

The Company is to develop path breaking technologies and efficient processes
that incubate newer market, enliven customers aspirations and continue to make Q Mobile a trusted market leader amongst people.

Vision

Mian Zeeshan Akhtar, CEO, Chairman and mastermind behind the success of Q Mobile.

completed Education in U.S in 2003
Affiliation with L.G & Samsung

At 30 , Akhtar took charge of a company that soon became a corporate giant.


For Him:

“ The sky was the limit ”

BUT

Youngest Entrepreneur of Pakistan

Reasonable Prices
Rs. 1800 to Rs. 35000

Touch Screens
QWERTY
Android O.S
Tablets


Product Price

Marketing MIX

For Lower Class
(Initial Row)

For Upper class
(Back Benchers)

As, Q-Mobile targets both
Upper Class and Lower Class.. So that…..

Local Competitors
Price War
High End Consumers
Uncertainty in the Economic
Condition in Pakistan

Lead in the Market
Android Phones

Opportunities Threats

SWOT Analysis ( cont )

Technical Weakness
No information in Rural Areas
User experience with the Internet
on mobile not ideal screen size,
keypad and slow network speeds
Perception Problem

User Friendly
Brand Availability
Wide Model Range
Promotions
Ideal comparison-shopping tool for shopping and buying decisions
Sales of smartphones with Internet capability booming

Strength Weakness

SWOT Analysis

Motivation T.V channels
Advertisements
Gifts
Sponsorship
Different Offers


Almost On Every Mobile
Communication Shop


Place Promotions

Marketing MIX (cont)

Then People Stopped purchasing
Q
-Mobile
In a Discussion Group
Q
-Mobile started Campaign
Full transcript