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The subculture of the 60's

clare wilson

on 13 November 2012

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Transcript of Mod

HISTORY / ABOUT - Late 1950s to mid-1960’s
- Started in the UK (London)
- Group of youngsters
- Movement&sign of growing independence and buying power of teenagers
- Influence from Western immigrants migrate to London in 1950’s
– traditionally, xenophobic people from London were not fond of black/African American culture, but Mods were into black/African American style, music, and ‘rude boy’ dapper [western Indian delinquents]
– symbolic to non-conventionalism & mainstream at the time
- Mod culture typically went against the conventional world and that there was an underground world with differentiating values and norms/norms inverted
- Admired: Beatnik [stereotype of a social circle of anti-conformist young group in NY;
-- Derived the ‘all-black look with turtle neck, berets, sunglasses ] & American college fashions
- "Mods" denied being mods
- Beatles usually wore suits that were typically mod

How Mod Came To Be The 1960's will be forever famous for its defining styles and revolutionary ideas. Along with hippies and rockers, mods were a very big group in the '60's. The term “mod” comes from modernist, a term used in the 1950s to describe modern jazz. It eventually evolved into a fashion obsessed young people and a cult of the super cool in the 1960’s. The mod culture started in London and worked its way around to America. Mod Subculture By: Clare Wilson, Jamilah Maughn,
& Ruby Angela Ballesteros ECONOMY The Subculture grew in a difficult economic condition, but The Mods still need to maintain their perfection of personal style and fashion. The youths of the early 1960s were one of the first generations that did not have to contribute their money from after-school jobs to the family finances. As mod teens and young adults began using their disposable income to buy stylish clothes. FASHION - Ground-breaking mod fashions were brash, creative, and daring. Sixties fashion was owned by London, England. They set the scene and the rest of the world followed.
- The fashion revolution was all about the young crowd and started in the streets rather than the runway. Carnaby Street and Kings Road in London were the most popular places in England to shop, with Paraphernalia opening in 1965 in New York being the most famous in America. Pastels from 1950's fashions, gave way to bright, bold color often in geometric designs.
- Mod clothes leaned toward ultra-short and sleeveless. Popular styles were miniskirts, jumpers, shift dresses, patent rain trenches, patent leather go-go boots, and tights. A popular outfit was coordinating a ribbed knit turtleneck with a miniskirt with matching tights with knee boots. MAKEUP/HAIR STYLES - The British domination of 1960s fashions also extended into hair styles, with Twiggy and Vidal Sassoon having a profound influence on short hair styles. But as with the mod motto of “anything goes”, it applied to hairstyles as well.
- The most popular hairstyle of the mod era was the bob. Cut short and blunt and stick straight, this haircut was the epitome of '60's mod style. Thick bangs were also a crucial part of this haircut.
- Another popular haircut of the mod era was the "five point" Vidal Sassoon haircut, popularized by model Peggy Moffitt. This look was very similar to the bob - a short, angular five pointed pixie cut.
- The hairstyle in vogue for men at the time was similar to that of mod women. Men sported a shaggy crop of hair or a short cut with a burned in part, much like that of The Beatles.

- Five Point Haircut: as modeled by the fabulous Peggy Moffitt.
- Short Mod Hair: the ultra-short style worn by Twiggy The Mod Subculture In the 60's FASHION cont. - Appearance & tastes in clothing and music differentiated from rockers
- Style closer to Teddy Boys than Rockers [originally ‘Cosh boy’
-Inspired by styles worn by ‘dandies’ (men who cared about physical appearance]
ex. Savile Row tailors
- Inspiration - Italian style, U.S. modern jazz, Ivy League
- Dark glasses, box jackets, button-down collar shirts
- Very particular with cuff length, variation in size of number of vents, amount of covered or undone buttons
- Fashion represented the Underground movement resisting mainstream fashion by commercial and media interests
- Influenced by rude-boy subculture of Jamaica (sharp modernist gangster look composed of cropped-legged, slim-fit trousers, black slip-on loafer shoes, tonic suits, shades, and small brimmed porkpie hats)

- Masculine edge – parka anoraks, Ben Sherman checked and striped shirts, Harrington bomber jackets, smoother cropped haircuts, black Crombie overcoats
- All: Clean, neat, short and well-cut hair
- Men: bright-colored, button-down, collared shirts, ties, blazers, narrow trousers / or Italian-style mohair suits, winkle-picker shoes (creped sole elongated toe shoe) / or hush puppies (trade name for soft suede laced shoe)
- Women: favored twin sets (matching jumper+cardigan), modest narrow skirt / or ski-pant and shift dresses (skim contours instead of emphasize of body) for summer. Outwear – long, zipped parka
- Later on transformed into later part of 1960’s of skinhead culture upward mobility from middle/working class with the exploration of “downward option”
- Color: Black, darks
- Silhouette: natural, straight shape
- Style: Sharp, Neat FASHION cont. II MAKEUP - Mod makeup was a very defining part of the movement.
- Lips were left bare, covered over with foundation, or even painted with white lipstick, so that all the focus could be put on the eyes.
- Mascara was vital. Each application was so thick that the lashes clumped together looking like false eyelashes, which were also in style.
- Eye makeup was harsh and heavy. Dark eyeliner was applied all the way around the eye, and eye shadow was applied to the entire eye lid. Big, dramatic eyes were the ultimate fashion day or night. Unlike the natural hippie look of the same era, mod makeup was all about drama.
- Also very popular in the '60's were signature fragrances. Perfumes by Chanel and Avon were all the rage, and mod girls were using perfumes and fragrances to add to their style. MOVIES - One of the most famous mod movies in today’s culture is not really from the 1960’s at all. The Austin Powers movies show in great detail the mod movement in England, and pokes fun at some of the fashions and attitudes of the era.
- Of course, there are the James Bond movies of the '60's starring Sean Connery, with the Italian vistas, beautiful girls in mini skirts, and scooters. James Bond shows the cutting edge of the mod movement in the 60’s.

- Mod movies showed what was hip and happening in London. Many times, these movies featured pop acts like The Beatles and the Dave Clark Five, and prominently displayed the fashions of the time. Some other movies that personify mod style and culture:
A Hard Day's Night (1964)
Blowup (1966)
Catch Us If You Can (1966)
Ferry Cross the Mersey (1965)
To Sir With Love (1967)
Smashing Time (1967)
The Touchables (1968)
Wonderwall (1968) MUSIC They started listening sophisticated jazz music.
And later on in the beginning of 1960s the clubs started playing more R&B music.

They more prefer to R&B based bands such as ...
- Small Faces
- The Kinks
- The Yardbirds
- & (especially) The Who MODELS Mod models of the 1960's set the stage for the mod fashion movement, and their fashions were emulated by young women around the world.

- The first teenage supermodel was Twiggy, made famous with her small body, short hair, and classic mod eyes. Her thick, dense lashes had girls of all ages heading to the drugstore for a set of false lashes.
- Peggy Moffitt was an actress turned model and was known for her Japanese inspired looks and for her signature Vidal Sassoon haircut.
- Edie Sedgwick was an American actress, model and heiress. Andy Warhol, the famous artist, considered her his muse.
- Veruschka was a famous German model known for her six foot frame and size 13 feet. It was said she could seduce a person with her limbs alone.
- Wilhelmina Cooper was one of the most recognizable models of the 60’s, known for her swan-like neck and big brown eyes. She later opened her own modeling agency. MODELS / ICONS TRANSPORTATION Mod style was also associated with scooters, and is one of the main characteristics of mod style. Most of the mods used scooters for transportation, particularly Vespa or Lambettas. The mods treated scooters as fashion accessory. Mod
Fashion Vespa The Who's - Baba O'Riley Mod Today Mod Today Mod has affected fashion globally. Starting in the UK in the 1960's, it has then spread to even coming here in the U.S. People today still follow and find inspiration in designs and styles from the Mod subculture that we have shared today: Fashion, Hair, Make-Up, Transportation, and such. Peggy Moffitt Veruschka Wilhelmina Cooper
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