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from Meaning to Making Sense: new value in the content curation revolution

when you know a lot more about your user, you can find new value in what really matters for him and his friends

antonio pavolini

on 26 November 2012

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Transcript of from Meaning to Making Sense: new value in the content curation revolution

The Broadcast Paradigm To-Do from Meaning to Making Sense Notes OK, I like Dodgem Cars ! Rome Turin (cc) photo by Metro Centric on Flickr (cc) photo by Franco Folini on Flickr (cc) photo by jimmyharris on Flickr Berlin (cc) photo by Metro Centric on Flickr Service
Diversification bio and remember
that we can chat
later on this issue :) Pleez,
That: pics or didn't happen new value in the Content Curation Revolution User 1 Mainstream Media The Two-Way Paradigm User 2 Mainstream
Media SOCIAL SPHERE Develop Social Framework
Develop User Digital Identity Management Platform
Enter the User Social Sphere
Understand User Preference and Willingness to Pay based on User Behavior, Location, Presence
Provide Consistent Content/Services/Ads New Revenue Sources Paid Content
Paid Apps
Context-relevant ADV
Impression to CPA
Resell User Data
Platform Licenses/Setup Antonio Pavolini has been working in the media sector for over 16 years. After a long standing experience in PR multinationals, like Burson-Marsteller and Brodeur (where he was Director of the
Rome Bureau for 3 years, with EMEA-Wide assignments for several top-tier ICT corporations), he became Corporate Communication Director at Saritel, the company in charge of managing Internet
Data Centers for the Telecom Italia Group.
From 2009 he covers the role of Senior Analyst, Media Industry in the Innovation Department of Telecom Italia, with the responsibility of
identifying key trends and the most promising start-ups in the media industry. He recently contributed to the book"Connecting Television" with an essay dedicated to the New Business Models of OTT-TV and Web TV. attention is the scarce resource, not content note to self: new value to interaction sharing is the
content leverage,
not fruition antonio.pavolini@telecomitalia.it I know that I look like Cernienko at the May 1st Parade with my Biz Suite on From Desktop to 1st Screen lean forward/search lean back/discovery Content Curation they've always been there! the redux.com lesson Instagram: the sparkling exception
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