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The Art of War

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on 22 October 2013

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Transcript of The Art of War

The Art of War
Chinese general, Sun Tzu, wrote the Art of War more than 2,500 years ago. Although the book was written with intentions of fulfilling its title, Sun Tzu's advice in the book isn't only used by soldiers but also by businesses. The 13 chapter text has transformed into a major guide line for business tactics and strategy through the art of war.
"Know your Enemy and Know Yourself"
-If you know your enemy and yourself your goal will never fail

-If you are ignorant of your enemy you will succeed half of the time

-If you are ignorant of both you will never succeed.

Study and Analyze the Past to Develop and Maintain an "Edge"
Leads to knowledge
Leads to success
Strive to become the superior force in more than mere numbers.

Embrace Change
Change is more than just having an open mind. To have an affective change one must analyze current culture and adapted to stay in business.
The management of many is the same as the management of a few. It's a matter of organization

- Order or disorder depends on organization
Apple Newton
Five Fundamental Forces






Moral Influence

Where the army is, prices are high; when prices rise the wealth of the people is exhausted.
How well do you know yourself
~If something is forbidden, do you want it less or more?
~How much time do you spend looking for things you can’t find?
~Fill in the blank: “I really wish I could make consistent progress on my project to _______.”
~Do you find it easier to do things for other people than to do things for yourself?
~Whom do you envy? Why?
~What do you lie about?
~Do you work constantly? or think you should be working?
~What would your perfect day look like?
~What’s more satisfying to you: saving time or saving money?
~What would you do if you had more energy?

To become the superior force one must first gain focused knowledge and experience

Focused knowledge is gained through studying and observation of situations, conditions, and people

Analyze observation and apply results
~Five fundamental Forces
~Embrace Change
~ Study the past
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