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"Our mission is to inspire and nurture the human spirit - One person, one cup, one neighborhood at a time."
Envision a future broader than coffee
Refresh the customer experience
Revitalize the visual expression
Implement a new global strategy
Iced Values Latte
Great Work Environment
Develop Customers Enthusiasm
Contribute to Community and Environment
Profitability for Success
Diversity = integration + equity + accessibility
Starbucks Case Study
Concept : Coffee Shop
Created in 1971 in Seattle
1987 : Howard Schultz took over the company
Key Figures : 61 countries, 18 000 shops, $11, 7 billions (2011)149 000 partners (employees)
Logo (official Symbol)
ex : Change in 2011 for the 40th Anniversary
Cup (Iconic social symbol - Emblem of Pop-Culture)
ex : on social media - embrace lifestyle, fun, practical trendy, on the go, ...
Space ( "The Third Place" )
very welcoming, makes you want to come back, make you feel at home (Wifi, Sofa, Music,...)
( Partners-Shareholders-Customers )
"Third Space" ( after home and work)
Employee Focus (partners)
Partner Focus Expresso
"We’re called partners, because it’s not just a job, it’s our passion. Together, we embrace diversity to create a place where each of us can be ourselves. We always treat each other with respect and dignity. And we hold each other to that standard."
Chocolate Sirup Ristretto
Global responsibility report
"Your drink is ready!"