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Samsung Galaxy Note3 & Gear

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by

QING XIAO

on 3 December 2013

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Transcript of Samsung Galaxy Note3 & Gear

Samsung Galaxy Note3 & Gear
Competitor --- iPhone 5s
1) Launch Time

Samsung Note3 & Gear 2013-09-05
iPhone 5s 2013-09-10

Apple iPhone 5s TVC

Creative
Brief
Table of Contents
-Competitor-iPhone 5s  
-Two TVCs
-Samsung’s Original ad Strategy
-SWOT Analysis of Two TVCs
-New Creative Brief
-New Advertising Strategy

Stefanie Xiaofang XIE
Christina Hoi Man SIN
Sunny Qing XIAO
Maggie Yijia LI
Zen Zhan LI
Alicia Ranran LI

Two Leading Mobile Brands

Two Leading Mobile Brands

Samsung Galaxy Note 3 & Gear TVC
SWOT ANALYSIS
Strength
· Attractive TVC idea created by Leo Burnett
· Exciting visual effect
· Rhythmed and exciting background music 

Weakness
· Jumping scenarios
· Weak connection between the TVC and product
· Unimpressive exhibited functions

SWOT ANALYSIS
Strength
· Stay focused on the two features
· TVC’s minimalist style matches the DNA of Apple
· Artistic and high-end impression

Weakness
· Similar to the TVCs of the chocolate and wine
· Slow tempo
· Hard for non-Apple fans to understand

USP
-The world's first innovative,stylish and high technological feature's smart watch
-It is a not just a product,yet, it is a premium design accessory
Creative Brief
Target Audience:
Demographic
Hong Kong mobile users
Male, Female,aged 20-35
Monthly income is>= HK$10,000
Lifestyle
Pursue an esay and convenient style
Want to try new things
Psychographic
who want to be cool
who want stand out from others
Value Proposition
-Chase your dream with Samsung Gear
-You are the hero of life
Tone & Manner
Fictional,cool
New Strategy
-TVC

-Outdoor Print Advertisement

-SNS
TVC
Chase the Dream
with Samsung
Outdoor & SNS
-Hero Images of Ordinary People

-Share Stories about Heroes
in Your Life

Samsung’s Original Advertising Strategy
Core Idea & Slogan:
Design your life

Story of TVC
The TVC highlights a new mobile experience that brings passions to life

An impassioned young woman working to modernize her grandfather’s toyshop. In her pursuit to revive his business, she utilizes six distinct features from the new GALAXY Note 3 and GALAXY Gear to chase her dream.

Any question/comment?
THANK YOU
Full transcript