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Transcript of ASIAN PAINTS......
Introduction To Paint Industry
The Indian Paint industry, estimated to be a Rs.21,000 Cr. industry
The organized sector contributes to 65%
The unorganized sector contributes to 35%
Growth rate is 15%
Per capita consumption of paint in India is 1.2 kg/annum.
ASIAN PAINTS – AN INTRODUCTION
Asian Paints was started in 1942 by four
Asian Paints is India’s largest paint company
and Asia’s third largest paint company.
It Has a Turnover of Rs 109.70 billion.
The company was started under the name
"ASIAN OIL & PAINTS COMPANY"
Currently the CEO of asian paints is
Extension and Consolidation.
The years of Excellence.
Moving Closer To Consumer.
Changing Rules Of The Game.
The New Asian Paints.
Phases Of Asian Paints Company
TRACT OR EMULSION
Apex exterior emulsion
Premium semi-gloss Enamel
Premium satin enamel
Premium gloss enamel
Tough and Durable
Ready-to-use special effects
Rich Matte Finish
High Performance Exterior Emulsion
Smooth looks and weatherproof
First choice for professional builders and architects
For dry to moderately humid climate
A revolutionary premium water-based enamel for wood & walls.
The soothing sheen of satin
Shiny new looks that last long
Economical and glossy
350 Raw material & intermediary good supplier
2 Chemical Plants & 18 Processing Centres
140 Packaging & Material Vendors
6 Regional Disturbution Centres & Depots.
Supply Chain Cycle
Proper Implementation of government accounting policies.
Maintaining proper gross working capital of the company.
Proper utilization of advanced technology
Maintaining good realtion with supplier,creditors&debtors.
Innovations & Creativity.
Corporate Social Responsibilites
Asian Paints was ranked 13th amongst the top paint companies in the world by Coatings World - Top Companies Report 2013 (July 2013 Issue).
Asian Paints was included in Forbes Magazine's - Asia's Fab 50 List of companies in 2011 and 2012.
In March 2012, Asian Paints was presented the Asian Centre for Corporate Governance & Sustainability Award for the Best Governed Company in 2011.
Awards & Recognition
Awards & Recognition Continue
Mr. P M Murty, the then MD & CEO, Asian Paints received the 'CEO of the Year' award from Business Standard, one of India's leading business dailies (March 2011).
Asian Paints receives the Best Audit Committee Award from the Asian Centre for Corporate Governance & Sustainability (Feb 2011).
Asian Paints received the Ernst & Young ‘Entrepreneur of the Year – Manufacturing’ award in 2003.
Asian Paints started its journey in 1942 with four young men in a garage in Bombay.
IN 1960’s- Asian Paints realized the need for brand building
In 1990’s- the brand had to be reinvented. Thus came the birth of a wonderful positioning strategy
" Har Ghar Kuch Kehta Hai"
campaign is a perfect example of a brand laddering up and connecting to a higher level in the mind of the customer.
Bhandup(Maharashtra) in india
Sriperumbudur in india
Rohtak in Haryana
Asian Paints operates in 17 countries across the world.
1. Asian Paints in South Asia (India, Bangladesh, Nepal and Sri Lanka).
2. SCIB Paints in Egypt.
3 .Berger in South East Asia (Singapore), Middle East (UAE, Bahrain and Oman), Caribbean (Jamaica, Barbados, Trinidad & Tobago).
4. Apco Coatings in South Pacific (Fiji, Tonga, Solomon Islands and Vanuatu).
5. Taubmans in South Pacific (Fiji and Samoa).
Environment And Safety
Total Water Management
Tsunami Relief:Helping community In Need Of Time
The company recorded revenues of INR77,888.7 million (approximately $1,708.1 million) in the fiscal year ended March 2011, an increase of 14.2% over 2010. The company's operating profit was INR13,956 million (approximately $306.1 million) in fiscal 2011, an increase of 2% over 2010. Its net profit was INR8,432.4 million (approximately $184.9 million) in fiscal 2011, an increase of 0.9% over 2010.
Introducing Water – based Paints.
Repositioning of existing Brands in Rural Market.
Broadening of Distribution Network.
Adding more choices for shades and effects.
Enhancing Better Quality.
Demand will be generated through the new.
constructions coming in housing and industries.