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English IB FOA

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by

Maike Nutzel

on 18 March 2013

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Transcript of English IB FOA

Perfume Advertisements Throughout Time Index Introduction Perfume advertisements
Timeline
Possible changes 1920 1930 1940 1950 1960 1970 1990 2000 2012 Snob appeal
Assertion
Association
Innocent 1980 Fleur Guerlain, 1938
Bottle design: uncommun
Background
Ribbons
Snob appeal
Avant garde Mood
Structure
Font
Background
Assertion
False Dilemma
Economy/ Society Dubarry Seven Winds , 1959
Snob appeal
Slogan: assertion
Association Chanel, 1965
Slogan
Snob appeal
Assertion Soft and feminin tone
Wealthy
Alliteration
Assertion
Feminism Charlie, 1980
Woman's movement
Association: feminist
Slogan Estée Lauder, 1995
Different
Cheerful
Location
Remarkable image
Association
Plain folks Celebrity
Colour
Association
Slogan Sexy
Exotic
Association
Celebrities
Signature Introduction
Timeline Advertisements 1920 -> 2012
Conclusion Conclusion Reccurring techniques
Clear changes thoughout time
Full transcript