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ACUI 13 Branding

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by

Kat Shanahan

on 1 October 2013

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Transcript of ACUI 13 Branding

Branding: More than a logo

Promotions Coordinator | James R. Connor University Center | UW-Whitewater
What is a brand?

Based on "The Brand Gap" by Marty Neumeier and a Cornell study on Zambia
5 Phases
Important to keep students/staff separate for first phases
Important to note the lack of timeline
Essential Components
Student Marketing Committee
Core Branding Group
A brand isn't what you say it is, it's what they say it is
UC Project
Kat Shanahan
@KaSh18
Results:
Apparel Policy
Graphics/Marketing Identity Standards
Created Consistency in Orientation/Training
Student Marketing Committee
Looking at Hiring Policies
Acceptance of Logo/Slogan
Implementation of Integrated Marketing Communications plan for the UC and Departments
Graphics & Marketing Office Restructure
"The successful company is not the one with the most brains, but the most brains acting in concert"
-Marketing Guru: Peter Drucker
Full transcript