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Cirque du Soleil
Transcript of Cirque du Soleil
No. of artists: 500 (40 nationalities)
375 Shows per Year
30 Million Spectators since 1984 One owner (Guy Laliberté) - used to be a clown Facts Decision Making The Issues Diagnosis Alternatives Option Selection Course of Action 1. What Business Strategy should
Cirque du Soleil pursue to keep
the Magic of Circus Worldwide?
2. What leadership should Cirque
du Soleil pursue to keep
the Magic of Circus Worldwide? Evidence Whole Business is Run by the Owner Saturation of Main Markets Competition and Business Model Copying High Costs of World Tours Running Low on Original Talent GROW THE BUSINESS 1. Grow to other markets More Sales / Profit – Bigger Population Targeted 2. Decentralization More Flexibility
Decrease Time to Market Fast Growth
Main Market Saturation
Missing the Extra Profit
Copying of Cirque Business Model Inflexibility
Reluctant to Enter Distant New Markets
Inconsistent Vision Issue 1 Fundamental Causes Consequences Criteria Option Pros Cons Sales / Profit
Sales / Profit Diversification Increasing Profit
Brand Building Losing Team Spirit
Losing Focus on Quality / Magic Threat of Burning out the Talents
Problem with Existing Centralized Market Expand to new markets New Audience
More Sales Profit
Attracting New Talents Fast Growth Criteria Option Pros Cons Organizational
Organizational Decentralization More Flexibility
Decrease Time to Market Losing the Original Vision
Losing Track of the Core Business
Losing Innovative Artistic Soul Losing Enthusiasm
Keeping the Problem Develop / Coach a Successor Keep the Spirit
Keep the Magic / Core Business Leadership Research of Potential Markets
Increase Brand Awareness
Establish Business Units
Increase Artists’ Recruitment Marketing Budget
Recruitment Budget Marketing Department
Recruitment Manager 6 months
3 months What Resources Who When The Team Groups 1 & 2 Alenka Vrhovc
Domen Copič The Shows The Artists Issue 2 Fundamental Causes Consequences Autocratic Leadership
All is Run by the Owner – One Man Band Leadership Audience is Losing Interest