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BOEING

Company Analysis
by

Elizabeth Acosta

on 23 October 2012

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Transcript of BOEING

Background: History/Founding: Mission: Boeing Company Personnel Industry Analysis By: Elizabeth Acosta, Karina Fernandez, Jillian Mason, Jayson Schrank More than 170,000 employees across the United States and in 70 countries.
Most innovative, diverse and talented workforces anywhere.
Over 140,000 of our employees hold college degrees, including 35,000 with advanced degrees.
These degrees come from every business and technical field from colleges and universities worldwide.
Our competitive advantage comes from the diversity of our workforce to help increase the complex and global business environment. Is to be the leading aerospace company and to
provide the best industrial concerns in terms
of growth, profitability, and high quality goods
and services. Vision: People working together as a global enterprise for aerospace leadership. Goals: Run a healthy core business
Leverage our strengths into new products and services
Drive long term growth and value creation
Open new frontiers, deliver the future In 2011: Boeing South Carolina (Right to work state)
2nd 787 Dreamliner assembly line
4,000 jobs
Expanded production
Strengthen competitiveness

By 2013, delivering seven 787's a month in Washington and three a month in South Carolina What Boeing has done recently.. Problems Washington:
Union state
International Association of Machinists and Aerospace Workers (IAMAW) SWOT Strengths: Weaknesses: Opportunities: Threats: Recommendations Outsource more production out of Washington
Expand production
Strengthen company's competitiveness and sustainability
Create more jobs
Factoring in natural disasters and terrorism
90% of production under one roof Boeing currently spends about $3.9 billion on R&D
This is roughly 6.5% of their expenses in 2011
2012 forecast is to lower this to about 5.6%
Focus on innovation Supply chain Increase the efficiency of the supply chain

Start doing some of the jobs being outsourced William Boeing
Born October 1st, 1881, Detroit
1903, left Yale engineering college at age 22
Made his fortune trading forest lands around Grays Harbor, WA
Meets George Conrad Westervelt, a Navy engineer
Westervelt wrote that he "could never find any definite answer as to why it held together"
Both were convinced they could build a biplane better than any on the market
1915 Construction of the twin-float seaplane began in Boeing's boathouse, and they named it the B & W Cont. History/Founding 1917 Boeing starts Boeing Airplane Co.
His company had a 28 person payroll Boeing's first production order was 50 planes to the US Navy by the end of 1917
By May 1918 Boeing had 337 employees
1930, biplanes become obsolete, and first monoplanes rolled out of Boeing manufacturing facilities
1934, Depression hits, William B. resigns, "Big Boeing" becomes the focus Cont. History/Founding: 1946-1956 - the Jet age begins
1957-1970 - Missiles and Moon Rockets
1967 - Douglas and McDonnell merge
1996 - Boeing merges with Rockwell International corporations
Boeing North America Inc.
1997 - Boeing merges with McDonnell and Douglas
1997-2012 - World's largest and most diversified aerospace company A company of our size and scope doesn't succeed by resting on its laurels; we are constantly re-examining our capabilities and processes to ensure that our company is as strong and vital as our heritage. In fact, our culture mirrors the heritage of aviation itself, built on a foundation of innovation, aspiration and imagination. Our business must produce a profit, and we must generate superior returns on the assets entrusted to us by our shareholders. We will ensure our success by satisfying our customers and increasing shareholder value. Structure Boeing's 3 main divisions: Commercial airplanes
Complete line of commercial airplanes and service to support them
2011 revenues $36 billion
About 55% of total revenue Defense, Space & Security
Three sub-divisions: Military Aircraft, Network and Space Systems and Global Services support
2011 revenues $32 billion
About 48% of total revenue Boeing Capital Corporation
Provides financing for the sale and delivery of Boeing products and services
2011 revenues $538 million
Total portfolio value $4.3 billion Recent Global Events (dampened global economic growth)
Regional Political Turmoil
Energy Price Volatility
Debt Crisis

However, The Current Market Outlook projects global large commercial airplane fleet will double by the year 2031. Industry Competition Commercial Airplanes
Airbus
Embraer
Bombardier Industry Competition Cont. Boeing Defense, Space & Security (BDS)
Lockheed Martin
Northrop Grumman
Raytheon Company
General Dynamics
Non-U.S. Companies (BAE Systems) and European Aeronautic Defense and Space Company (EAS)-the parent of Airbus Profit and Loss Statement Last 13 years, 3 costly strikes
2008, 25,000 union workers walked off the job
Recession
Two-month strike
$2 billion Problems Cont. National Labor Relations Board (NLRB)
Filed lawsuit on South Carolina plant
Violation a section in the National Labor Relations Act
Retaliation against IAMAW
Case rests on statements stated by Boeing officials Update:
NLRB dropped case due to settlement
4 year contract extension
Substantial raises
Job security provisions
Expand aircraft production
737 MAX aircraft Leader of aircraft production
Diversification of products
Engineers/ executives Production delay
Employee strikes
High level of outsourcing
Too large Increasing its market
Innovation Airbus
Engineers/ executives
Having new forms of transportation Recommendations Cont. Corporate Functions Business Development and Strategy
Communictions
Engineering, Operations & Technology
Finance/Boeing Capital Corporation
Human Resources Administration
Shared Services Group
International
Law
Office of Internal Governance
Government Relations
Full transcript